Overview

Steam. Magic the Gathering.  Asmodee.  If these words get you fired up, we want to talk to you! We are looking for a Marketing Manager to build and create our brand trough storytelling, social media optimization, implement/ track our digital marketing campaigns across all digital channels as part of our initial go-to-market strategy and beyond.

The Last Gameboard (“TLG”) is a venture-backed, cutting edge startup tech company revolutionizing the table top game industry.  We have created the world’s first board game console that enables the interaction of physical objects on a screen.  We help game makers thrive by slashing costs and time-to-market timelines while providing critical user-level game play data to continually enhance and improve their games.  We help game players by combating the technology isolation trend through facilitating face-to-face social interactions enhanced (not replaced) by technology.

Job Description

The Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to design and lead integrated digital marketing campaigns from concept to execution.

What You’ll Do

• Develop brand storytelling
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence (Facebook, Twitter, Instagram, etc.)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Skills

What We’re Looking For

• Proven experience in gaming (table-top, PC, streaming, and/or console)
• BA degree in marketing or related work experience
• Proven experience in digital marketing
• Ability to adapt to a fast paced startup environment
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
• Working knowledge of ad serving tools 
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Additional Skills

• Passion for games and gamers.
• Thrive in a fast pace environment with ability to prioritize and multi-task on the fly
• Resourcefulness, creativity and strategic thinking
• Self-motivated and self-directed
• Strong English communication and documentation skills
• Ability to work in a dynamic environment in which the requirements are not always well defined and priorities change frequently
• Strong attention to detail
• Comfortable in supporting and working with remote teams

Job Benefits

At TLG, we don't believe in doing things as a "means to an end." Life's too short to have anything short of a joyful work environment that we passionately believe in. We think that "work vs. life" is a false choice created by pundits, cynics and consultants. We also believe that any community (like a company) needs a ton of diversity and a very small number of things that bring us together.

Why You’ll Love It Here

• Our Attitude: We’ve created a new category, and we’re on the fast track!
• Our Leadership: We believe in hiring people smarter than ourselves and getting out of their way!
• Our Technology: Beautiful consumer hardware and intuitive, UX-optimized software enabling game play in a whole new way!
• Our Impact: We help game makers make better games and help game players be better humans.
• Our Partners: Big companies like Warner Brothers, Asmodee and more.
• Our Team: Tech all-stars from Xbox, PlayStation, Magic Leap, Atari, NASA, Disney, and the US State Department.
• Our Values: They are unique – Playfulness, Mindfulness, Bravery and Transparency.