Marketing: Digital Marketing Coordinator at GigSmart

| Greater Denver Area
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GigSmart is a staffing company focused on providing modern solutions to meet the needs of a rapidly evolving economy. GigSmart's apps, Get Workers and Get Gigs, connect businesses and residential users looking for labor with local workers. Available in all 50 states, GigSmart serves the construction, manufacturing, food service, delivery services, transportation, retail, customer service, and professional services industries.

Role:

As part of our Marketing Team, the Marketing Coordinator will be responsible for managing our brand presence online across social media platforms and on our website. This role will also assist with product marketing, demand generation, and executing digital marketing campaigns.

We’re looking for a motivated, talented, and creative marketer who is eager to help our team deliver results. You’ll be responsible for producing digital imagery and messaging to help grow awareness of and engagement for GigSmart’s two staffing apps, Get Workers and Get Gigs.

To be successful in this position, you must be highly proficient in the following areas, making a positive impact to the business on Day 1:

  • Graphic Design, including video editing
  • Social Media Copywriting and Management
  • Website Management in WordPress or an equivalent CMS


Experience in the following areas is preferred:

  • Content creation (producing blogs, eBooks, infographics, collateral)
  • Assisting with product marketing launches

Experience in the following areas is appreciated:

  • Familiarity with HubSpot or equivalent marketing automation software and processes

Your job responsibilities will include:  

  • Utilize Adobe Creative Suite to create visually compelling, engaging, and on-brand imagery for use in digital marketing campaigns and across GigSmart’s social media channels.
  • Manage GigSmart’s online presence from creating and publishing organic social media content to monitoring GigSmart social media conversations in real-time.
  • Create supporting collateral (email headers, product images, website graphics, product videos) to be used in digital marketing campaigns targeting new and existing Get Gigs and Get Workers users.
  • Work with our digital agency partners to manage, update, and maintain GigSmart’s WordPress website.
  • Assist our Director of Marketing, helping to ideate, write, and publish content deliverables (blog posts, emails, sales enablement materials, marketing collateral) in alignment with our content marketing calendar.
  • Create and execute against product launch plans to educate users, promote new features, and encourage greater adoption of GigSmart’s staffing apps.
  • Grow in the knowledge of the latest marketing technologies and tactics and constantly ideate new ways to grow our user base and increase retention.

Skills and Competencies:

You must have:

  • A Bachelor’s degree, certificate in Graphic Design or arts equivalent, Marketing, Business, Digital Media, or commensurate experience.
  • 1-3 years experience using Adobe Creative Suite (Photoshop, InDesign, and Premiere Pro) or equivalent to produce advertisements, banners, email imagery, product imagery, videos, etc.
  • 1-3 years social media management experience using tools like HubSpot, Later, or Sprout Social, or equivalent to draft, schedule, publish, and analyze posts and engagement.
  • Wordpress or other CMS experience. You know the basics of HTML and can troubleshoot technical website issues when they arise.
  • A demonstrated ability to take initiative and achieve extraordinary results.
  • Excellent project management and organizational skills.

Bonus points if you have:

  • Previous B2B or agency experience.
  • A familiarity with Marketing Automation systems, like HubSpot.
  • Copy editing skills and the ability to professionally proof-read.
  • A sense of urgency, are highly-motivated, and thrive in fast-paced environments.

Expectations of GigSmart Employees

  • Be positive
  • Work hard
  • Innovate
  • Have passion
  • Continue to learn
  • Exceed expectations
  • Collaborate

Salary: $55K - $70K DOE

#LI-DNI

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • React NativeFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • TrelloManagement
    • GitLabManagement
    • WordpressCMS
    • HubSpotCRM
    • Constant ContactEmail
    • SendGridEmail
    • ZoomInfoLead Gen

Location

Our amazing downtown office isn't being used much during COVID-19. When it's safe to reopen, we'll welcome our team back with plenty of snacks!

An Insider's view of GigSmart

What’s the vibe like in the office?

My transition into working from home has been smooth and comfortable. While we aren't in the office, I still feel really connected to my team. We have been able to continue to focus on our individual goals and tasks with GigSmart’s success in mind. I am thankful GigSmart has given me the ability to continue working safely during this time.

Landon

Client Success Representative

What kinds of technical challenges do you and your team face?

Our small and growing design team faces many unique challenges on a daily basis. Our biggest challenge, and most exciting, is working creatively on realizing GigSmart’s vision by creating an innovative and memorable product that is focused on improving the lives of millions of people.

Marina

Junior Product Designer

What makes someone successful on your team?

At GigSmart we view individual success relative to the success of the product development team as a whole. Passion, collaboration, and having the drive to learn are some individual characteristics that ultimately lead to both individual and team success. Our team is always learning and pushing each other to innovate.

Tara

Senior Product Owner

How do you make yourself accessible to the rest of the team?

Being accessible means creating a culture where team members know there is no such thing as being "interrupted." All feedback is welcome, and when it is received, I do my best to acknowledge and respond to it quickly. Doing so builds trust which helps improve the overall dynamic of our team.

Mitch Catino

COO

How does the company support your career growth?

The opportunities to grow as a developer seem endless with new challenges daily, and an incredibly smart and dedicated team to learn from. Whenever I've expressed interest to learn another part of the tech stack or business, GigSmart has provided me the time, tools, and training to do so.

Josh

Senior React Developer

What are GigSmart Perks + Benefits

GigSmart Benefits Overview

We are a start-up offering the same great benefits you'd get working for a large corporation!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
GigSmart employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 2 weeks of paid parental leave when an employee has a new addition to the family!
Flexible Work Schedule
GigSmart provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
GigSmart is currently remote as an impact of the COVID-19 pandemic. Under normal circumstances, we allow employees two days to work remote per month.
Vacation & Time Off Benefits
Generous PTO
GigSmart employees typically earn at least 15 days of PTO per year.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees are able to make pre-tax payroll deductions to be used for commuter expenses
Company Outings
GigSmart hosts company events on a quarterly basis.
Stocked Kitchen
Snacks, coffee, cold brew, pour over & tea.
Some Meals Provided
We have team lunches at least once per month.
Fitness Subsidies
There is a free onsite gym available for all employees!
Professional Development Benefits
Job Training & Conferences
GigSmart offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
We are starting provide virtual lunch and learns for our team.
Cross functional training encouraged
Promote from within
Mentorship program
We encourage internal mentorship.
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