Marketing Demand Generation at DAT

| Greater Denver Area
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DAT Software and Analytics is looking for a Demand Generation Manager, Partner Marketing to join our

incredible Marketing team in Denver, CO.


The role of Demand Generation Manager deals with the marketing programs that get customers excited

about our analytics and SaaS products.


We’re looking for someone to build the B2B demand generation programs that result in greater DAT brand

awareness. You’ll help launch DAT into new market segments, specifically the partnerships that are

accelerating the impact of the DAT network.


DAT products have been transforming an industry for decades; this is your chance to influence how that

happens, both now and in the future.


Candidate profile


●  Revenue-centric marketer with seasoned skills in inbound and outbound B2B marketing.

●  Proven success in driving revenue with omni-channel marketing programs.

●  Experienced marketer who knows how to use analytics and insights to market SaaS products.

●  Deep understanding of the drivers of customer loyalty, and how they shape marketing plans.

●  The knowhow to tie customer intent to marketing that ensures business results.


What You’ll Do


●  Create and execute demand generation plans aligned with business goals.

●  Compile a thorough and ongoing understanding of customers, products, and the buyer’s journey.

●  Grow distribution across all channels, not just owned channels.

●  Develop metrics to gain buy-in from management, secure budgets, and report results.

●  Ensure that content reaches the right target in the right part of the sales funnel at the right time.

●  Create a customer loyalty and referral program, and develop programs that maximize retention.

●  Interface with Marketing and Sales to build programs that support sales enablement.

●  Lead the strategy for maximizing tradeshows and events.

●  Leverage marketing automation and lead management to automate and measure workflows.


The Skills You’ll Need


●  8+ years of B2B demand generation experience, preferably in SaaS.

●  Extensive experience in the development of B2B marketing campaigns.

●  Experience driving leads with email, social advertising, content syndication, SEM, and paid digital.

●  Reporting capabilities; the ability to track performance and also report out to senior management.

●  Content creation experience, supported by SEO/SEM optimization and PPC strategy.

●  Relevant Bachelor’s degree; Business or Marketing degree a plus.


(Colorado only) In accordance with the Colorado Equal Pay for Equal Work Act, the minimum salary for this role is $106,250.00 + benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience.


About DAT


DAT Software and Analytics is a next-generation SaaS technology company that has been at the leading

edge of innovation in transportation supply chain logistics for 43 years. We continue to transform the

industry year over year, by deploying a suite of software solutions to millions of customers every day -

customers who depend on DAT for the most relevant data and most accurate insights to help them make

smarter business decisions and run their companies more profitably. We operate the largest marketplace

of its kind in North America, with 226 million freight posts in 2020, and a database of $110 billion of

annual global shipment market transaction data. DAT is based in Beaverton, OR, with offices in Colorado,

Missouri, Texas, and Bangalore, India.


For additional information, see


DAT Software and Analytics embraces the value of a diverse workforce, and believes it is a core strength

of our company that we encourage those values in every DAT employee, at every level of our organization,

regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and

applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression,

national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran

in accordance with applicable federal, state, and local laws.


DAT Software and Analytics offers competitive compensation and an excellent benefit package that

includes medical, dental, and vision coverage, flexible savings accounts, 401K, Life and AD&D insurance, a

comprehensive Paid Leave program, and a Tuition Reimbursement program.

All referrals and résumés are managed exclusively through the Human Resources Department.


DAT Software and Analytics will not consider unsolicited résumés from vendors including search firms,

fee-based referral services, and/or recruitment agencies.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Angular.ioFrameworks
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • SalesforceCRM


We're in a brand new LEED Gold building at the entrance to the DTC. Floor-to-ceiling glass, breathtaking views. Check it out at

An Insider's view of DAT

What's something quirky about your company?

Think one giant melting pot of friends working towards common goals. Over the years they've really become more like family. You'll always find people doing something to bring a smile to someone's face - whether a personal hand written note, "Flannel Fridays", or team themes like Reefer Magnus from Transformers. You never know quite what to expect!


Business Analyst

What does your typical day look like?

At DAT we have opportunities to work with smart people who care about the quality of their work. I have a direct impact on company culture and engineering practices. Our leaders do a good job engaging and trusting employees with real-world challenges while providing opportunities for professional development and career growth.


Product Development Engineer

How does the company support your career growth?

We have an open door policy, good communication up the chain, and managers who genuinely care about seeing their employees' careers flourish. We have Professional Development Plans and do regular 1 on 1's with managers to discuss anything. I comfortably talk with my manager about career plans and steps we can take to get me there.


Principal Software Engineer

How do you empower your team to be more creative?

I empower my teams by creating a safe space where individuals at all levels can challenge and learn from each other. I believe that only when people are open and honest in their communication can the best solutions can be created


Engineering Manager

What projects are you most excited about?

It's exciting that we're moving into the Denver area because it shows our commitment to growth, innovation, and finding the right people to do the work that we see as the next steps to grow our brand. The Denver office is "next level." It will push the technology boundaries in comparison to our traditional DAT products.


Analytics Program Manager

What are DAT Perks + Benefits

DAT Benefits Overview

We empower every employee by engaging and trusting each other with real-world challenges. We provide avenues for professional development and career growth while offering the opportunity to work with smart people who care about the quality of their work. We offer competitive salary, leadership training, monthly commuter stipend, and comprehensive medical, dental, and vision coverage to full-time employees. We believe in a relaxed atmosphere and a healthy work-life balance, and adjusting to employee needs. We also like to enjoy our workplace with free food truck Thursdays, happy hours, and occasional social events!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We've grown purposefully over almost half a century; that means we're long on company culture...and it shows. DAT is a place where you'll make a difference in a fascinating industry that impacts all of us, but the best part is that you'll make that difference alongside teammates who embrace mutual respect as a core value.

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