Marketing Coordinator - Email Marketing at Arrow Electronics, Inc.

| Greater Denver Area
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Job Description:

The Marketing Coordinator will work under supervision of shared services leader to develop supplier and brand email campaigns to resellers, suppliers and employees using Arrow platforms (Eloqua). They will also assist in the development and execution of a vision that takes full advantage of the company’s investments in email marketing automation, customer relationship management tools, marketing lists, and internal processes.

What You’ll Be Doing

  • Serve as subject matter expert and responsible for the execution of supplier and brand marketing campaign email elements.
  • Specific responsibilities include handling logistics for marketing campaigns, creating assets and publishing them to selected Marketing channels after reviews and approvals by the relevant strategists.
  • Align with campaign managers for ideas for test campaigns, plan and run those campaigns and turn them into benchmarks for use by strategists.
  • Collaborate with campaign manager for effectiveness and timely creation of campaign elements and manage timelines to circulate projects through editing, proofing and the review process.
  • Builds and manage email marketing campaigns to fill, recruit and covert pipeline in marketing automation system (Eloqua)
  • Best practices and SME for email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with suppliers, partners, end-users and employees via email to minimize unsubscribes
  • Setup segmentation and advanced finds to execute list pulls and list uploads for necessary email campaigns
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Receives and edits pre-existing content supplied by internal marketing resources and gains required approvals for each asset.
  • Other focus areas may include:
    • Manages the communications calendar for email marketing campaigns
    • Manages job assignments within Workfront.
    • Identify target audience and help maintain our email list
    • Proofread emails for clarity, grammar and spelling
    • Ensure mobile-friendly email templates
    • Channel Advisor weekly newsletter

What Are We Looking For?

  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • Highly Desirable Attributes:
    • B2B/B2G marketing experience
    • Ability and desire to expand current technical skillset
    • Proven experience as email marketing manager or digital marketing specialist

Experience/Education

  • BS degree in Marketing or relevant field
  • Experience working with a marketing automation platform (Eloqua)
  • 1-2 years of marketing experience

What’s In It For You?

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Paid Time Off
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Growth Opportunities
  • Short-Term/Long-Term Disability Insurance
  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
  • On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)
  • Bike Racks
  • And more!

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • SitecoreCMS
    • SalesforceCRM
    • Movable InkEmail
    • Oracle EloquaLead Gen

Location

Our offices are approximately 15 miles south of Downtown Denver. Employees enjoy the easy access to the light rail station and I-25.

An Insider's view of Arrow Electronics, Inc.

What's something quirky about your company?

As a tech company, we showcase the use of tech all throughout our building. We hang art over the building made of various consumer electronics and we even have access to an Electronics Testing lab. My R&D team also loves to make fun code names for our projects, we recently launched Project Deathstar (announced as ArrowPlus powered by Freelancer)!

Stephen

Manager, Product Management and Engineering

What projects are you most excited about?

There is a big drive at Arrow to support tech entrepreneurs, so part of my job involves collaborating and working with local startups - you’d be amazed to see the new ideas coming out of Denver! I get to work closely with local incubators and accelerators, and also plan events and sessions for big events like Denver Start Up week.

Lia

Marketing Specialist

How has your career grown since starting at the company?

I first began my career at Arrow six years ago as a summer intern on the Customer Support team. The career growth I have achieved since has led me to my current role as Delivery Manager of Arrow.com. Through mentorship programs and working with a team that values trust while promoting curiosity, the experiencing has been nothing short of rewarding.

Kristen

Delivery Manager

How do your team's ideas influence the company's direction?

In today’s fast moving world my team is continually collaborating with the business to evolve our digital channels. Combining competitor insight, industry best practices and innovative capabilities we can react quickly to changing needs, design robust solutions, as well as developing innovations for future growth.

Michelle

Director, Technology & Planning

What’s the vibe like in the office?

Our office promotes an open and active vibe that inspires collaboration with your fellow coworkers. The overall environment supports our focus on driving innovation forward.

Taylor

Asset Specialist

What are Arrow Electronics, Inc. Perks + Benefits

Arrow Electronics, Inc. Benefits Overview

•Medical, Dental, Vision Insurance
•401k, With Matching Contributions
•Competitive Paid Time Off
•Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
•Short-Term/Long-Term Disability Insurance
•Parental Leave Options
•Employee Discount on Annual RTD Pass
•Wide Variety of Growth Opportunities
•Casual Work Environment

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
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