Marketing Communications Senior Manager

| Greater Denver Area
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ROLE SUMMARY

The Marketing Communications Senior Manager is responsible for building awareness of the CorePower Yoga brand through public relations, influencer relations and field marketing strategies. This position works closely with CorePower’s external PR agency and Field Marketing Manager, and also partners cross-functionally throughout the organization to develop communication plans and tools that ensure internal and external messages are impactful, on-brand and consistent.

ESSENTIAL JOB DUTIES

- Develop and drive strategic PR and influencer plans to support company goals with clear tactical timelines and measurable KPIs

- Oversee and work closely with CorePower Yoga’s external PR agency on all consumer and business facing outreach, collaborations, media relations, new studio opening PR plans, digital footprint and key messaging for the brand

- Manage CorePower Yoga’s influencer program in collaboration with external PR agency

- Own and activate company’s crisis communication plan

- Support internal leadership and field teams on issues response, reputation management and media opportunities

- Maintain public relations and influencer program budgets, and provide insight on partnership, events and field marketing budgets

- Track and report on KPIs for PR, Influencer programs and events and recommend improvements

- Stay on top of current PR and influencer trends and competitors to keep CorePower Yoga ahead of the curve

- Work with Field Marketing Manager on national and regional partnership strategy as well as local execution of events and marketing campaigns

- Lead internal communication strategy to build culture, employee advocacy and connection to the brand

- Partner with internal stakeholders, including but not limited to, Operations, Programming, Human Resources and Customer Experience on marketing needs

EDUCATION, SKILLS & QUALIFICATIONS

- 6+ years work experience in PR or communications, agency or in-house

- Experience in fitness and lifestyle PR; demonstrated ability to use creative thinking to develop PR/Influencer programs, brand collaborations and internal communications

- Excellent interpersonal skills with the ability to build effective professional relationships with co-workers and external partners

- Well-developed written and verbal communication skills

- Strict attention to detail and the ability to work to tight deadlines; solid organizational and project management skills; ability to adapt to changing priorities and manage projects autonomously

- Experience in managing external agencies, partners and at least one direct report

- Affinity and understanding of the CorePower brand, yoga and fitness

- Occasional travel required

- Ability to build relationships with individuals with diverse personalities and styles and at different levels of seniority

- Thrives in a fast-paced environment and can prioritize while working under multiple deadlines

- Proven self-starter with ability to take on new projects with enthusiasm

- Proficiency in Microsoft Office products: Outlook, Word, PowerPoint, Excel, etc.

Familiarity with Smartsheet preferred

- ADA Requirements (sitting standing, moving, lifting etc)

- Must be able to remain in stationary position for 50% to 75% of the workday

- Must demonstrate CorePower Yoga values: Attitude of Gratitude and Optimism, Team Player, Deliver Results and Live our Mission

 

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal

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Location

3001 Brighton Blvd #269, Denver, CO 80216

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