Marketing & Communications Generalist
As the Marketing & Communications Generalist at Choozle, you will be on the front lines of executing marketing strategies across multiple disciplines. The Marketing & Communications Generalist should not only be detail-oriented and possess excellent communication and project management skills, but also the eagerness to create engaging content and strategies that tell the story of why our customers work with Choozle.
Responsibilities include managing content marketing & SEO efforts, blog management, demand generation, email marketing & nurturing campaigns, client retention strategies, and more.
WHO WE ARE
Our vision is to make Choozle an amazing place to work and exceed client expectations through the application and support of our continuously innovative digital advertising platform. Our culture and our company win when each individual truly cares about their work and their team.
WHO YOU ARE
- Excellent written and verbal communication skills
- Solid organizational skills and attention to detail
- Thrive on providing feedback, direction, and iteration
- Strong interpersonal skills and ability to work within a team, build relationships, and work effectively at all levels of an organization
- Strong troubleshooting, analytical, and problem-solving abilities
- Conscientious and flexible with a strong work ethic and a team player attitude
- Tenacious and thrives in high-pressure situations
- Inherent desire to learn and proactively seek answers
- You enjoy wearing multiple hats while working across departments. You know how to be successful in multiple roles: content writer, campaign manager, project management, researcher, marketer, and translator
WHAT YOU’LL DO IN YOUR CHOOZLE POSITION
- Develop and manage a content calendar with SEO best practices that attract a qualified audience and drives traffic
- Write, organize, and repurpose content marketing deliverables, i.e., collateral, web pages, blog posts, whitepapers, and case studies
- Develop, oversee and manage paid demand channels across Adwords, social, and programmatic to drive MQL for revenue-driving strategies and conversions
- Support email marketing and nurturing programs initiatives across pre-sale and post-sale programs
- Recommends marketing strategy adjustments to meet changing market and competitive conditions
- Assist the marketing department in completion of other tasks as assigned, including but not limited to: reporting & analytics, monitoring industry trends and best practices, maintaining marketing materials, managing sales and marketing software tools and support for events
- Support the marketing team and other departments to solve problems and create positive results for our customers
NICE-TO-HAVES
- A few years of experience in content marketing, digital advertising or marketing campaign management experience
- Advanced knowledge of SEO techniques regarding content development and implementation
- Advanced knowledge of Google Analytics and Excel
- Advanced knowledge of Google Adwords or other campaign management tools
- Experience in InDesign, Photoshop, and Powerpoint is preferred
- Experience in the digital advertising and programmatic industries, including knowledge of ad tech trends and techniques, and platforms
3 REASONS YOU SHOULD APPLY
- Choozle was just awarded the #1 spot for small companies on Denver Post’s Top Workplaces 2019
- You will be in a role that is valued and needed to help our company grow to the next level of success
- Creative problem-solving is your jam, and you like putting solutions into action