Marketing Communications Coordinator
About SparkFun
Since 2003, SparkFun has been helping turn ideas into reality – whether you’re creating a smart weather station, exploring the frontier of machine learning, building a robot for school or prototyping your first (or tenth) product. No matter your vision or skill level, our open source components, resources and online tutorials are designed to broaden access to innovative technology and make the road to a finished project shorter.
We are an equal opportunity employer that values a diverse workforce and an inclusive culture. SparkFun offers an abundance of opportunities to learn new skills from other Funions, in addition to many other benefits and perks.
SparkFun's Next Marketing Communications Coordinator
SparkFun is looking for a Marketing Communications Coordinator to develop a strong digital presence, increase awareness and engagement, build paths for website traffic/conversion, and increase new customer acquisition. This position organizes social media and blog content; additionally, this role researches relevant 3rd party content, writes and copyedits content for various purposes, reports on progress, and builds a firm understanding of SparkFun’s digital presence. This role requires a passion for and proficiency in generating/writing content, copyediting, participating daily in social media, and delving into the community/industry of embedded electronics.
Essential Job Functions
1. Social Media
- Develop and schedule engaging posts across multiple platforms
- Build and engage with audience
- Monitor and respond to comments in timely manner
- Identify and build relationships with brand advocates, industry professionals, and product evangelists
- Monitor competition
- Formally collect feedback from audiences (surveys, polls, questions, etc.)
- Stay abreast of current and future social media trends across all platforms
- Leverage social media marketing tools to improve social performance
- Identify key trends, keywords,hashtags, terms, and topics
- Research and test new social platforms
- Share trends and actionable findings - help inform team activity
- Coordinate and publish ads on social channels
- Collaborate with web design and marketing team to elevate messaging, aesthetics, interaction, and alignment with campaigns
2. Blog Content
- Write and produce various types of blog content - including, but not limited to summarizing 3rd party content and key industry topics, interviews, product breakdowns, use cases, projects/tutorials and infographics
- Find and assist guest writers - both internal and external
- Contribute to brainstorming sessions with content providers
- Provide training, and make it as easy as possible to contribute
- Edit all posts and provide feedback to writers
- Grow readership and expand reach
- Ensure all blogs utilize powerful images and contain the correct links
- Maintain and share the blog/content calendar based on overall goals and marketing campaigns
3. Copy-editing
- Proofread copy for clarity, SEO and consistency of brand voice to ensure that communications sync across all channels
- Edit product descriptions for grammar and SEO
- Serve as the last eyes to see content before it is live
- Ensure all content is:
- Aligned with a campaign or strategic topic
- On brand and will be well-received by the community
- Optimized for search engines
- Has a path to conversion and strong CTA
4. Other Marketing Communications Responsibilities
- Serve as “backup” for other marketing team members when they are out
- From time to time, aid in the development, scheduling and monitoring of newsletter and email campaigns
- Develop a deep understanding of SparkFun’s audience and the messaging that resonates with them
- Develop goals/KPIs for digital/social with Marketing Communications Manager - monitor and report out on progress toward goals
Required Qualifications
- 1-3 years coordinating social media across platforms
- 2-3 years marketing and content creation experience
- Motivated to engage with digital community on a daily basis
- Understanding of the embedded electronics space
- Experienced, awesome writer who can efficiently write compelling content
- Deep understanding of SEO and how it matters to content, social, and blog
- Experience with copy-editing and following a brand guide
- Ability to adopt the style, tone, and voice of SparkFun
- Analytics experience that will help optimize/scale social media/blog/content effectiveness
Preferred Qualifications
- Knowledge of the SparkFun brand/voice
- Deep understanding and experience in the embedded electronics or prototyping space
SparkFun Benefits & Perks
SparkFun Electronics offers its employees a comprehensive benefits package, in addition to several perks. In regards to benefits, we offer medical, dental, and vision. And, we offer a 401k match, disability, life insurance, parental leave, and a flexible leave policy.
SparkFun offers many perks, including but not limited to a dog-friendly workplace, professional development opportunities, an on-site fitness center, lunch and learns, and internal classes to learn from fellow Funions! Flexible schedules are also available.