Job Description

Job Title: Demand Generation Specialist

Function: Marketing

Position Type: Regular, Full-time

Position Level: Entry Level

Location: Denver, Colorado

Demand Generation Specialist

Named among the best workplaces in the U.S. by Great Place to Work three times, honored on FORTUNE Magazine’s inaugural list of the 100 Best Workplaces for Millennials, and chosen as the “Market Leader in Incentive Compensation” by CRM

magazine, Xactly is proud to be disrupting the incentive compensation market space. We’re building a culture of success and are looking for motivated professionals to join us!

The Demand Generation Specialist is responsible for developing integrated marketing campaigns that effectively position, promote, and drive demand for Xactly’s secure, cloud-based incentive compensation and performance management solutions. In this role, the candidate will closely partner with the digital channels for demand generation that drive Xactly's business goals. Today, these channels include SEM, SEO, display, retargeting, paid social, content syndication, email (outbound and nurture), and webcasts.

Not only do we offer strong growth opportunities for top performers, but we also have a top-notch culture, benefits (check them out below) and more.  Our strong C.A.R.E. values - Customer Focus, Accountability, Respect & Excellence - guide our every move, allowing us to be a leader in the incentive compensation & performance management market. We set the example with excellent customer experience and deliver an award-winning SaaS (Software-as-a-Service) product!

Read all about us at www.xactlycorp.com!

Responsibilities

• Create and deliver marketing campaigns based on a strategy designed to achieve demand generation goals (MQLs and SALs).
• Develop and execute marketing programs, targeted at priority customer segments and industries, which unify multiple tactic types (digital programs, in-person events, industry tradeshows, and direct marketing) in a single, integrated plan.
• Plan and execute on new acquisition and cross-sell marketing campaigns that achieve demand generation targets.
• Measure and report on effectiveness of marketing initiatives and campaigns, with the purpose of improving resource allocation, scalability, ROI and pipeline generation.
• Establish goals that support the overall campaign strategy, then measure and report metrics for all campaign activities.

Desired Skills and Experience

• Minimum 2 years of experience developing and executing marketing programs.
• Working knowledge in Salesforce, Marketo, Google AdWords, Google Analytics, WordPress, AdRoll and LinkedIn
• Proven success in campaign strategy execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence in as SaaS environment.
• Understanding of digital marketing trends, tactics and best practices, both individually and as a component of an integrated marketing plan.
• Excellent written and verbal communication skills.
• Proven ability to excel in a start-up environment.
• Strong team player with a positive attitude.
• BA/BS in Business or Marketing preferred.

Benefits and Perks

• Flexible Time Off (FTO) - (vacation, sick, volunteer = your choice!)
• Corporate discounts
• Generous insurance policies (pets included!)
• Tuition reimbursement
• Money for fitness programs
• End of month surprises, contests, BBQs, parties & reward vacations
• Kitchen stocked with daily tasty snacks and drinks
• Free parking & commuter benefits
• 401k & employee match

About Xactly Corporation

Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.

Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.