At KPA (www.kpa.io) we are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Excellence, Agility and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA has an immediate opening for an experienced and passionate Marketing Campaign Manager to develop, deploy and manage a range of outbound lead and demand generation programs to drive substantial sales growth through integrated marketing programs. This role requires cross-functional collaboration and leadership working closely with product, SDR, sales and services teams. A successful candidate will be well versed in multi-touch marketing campaigns and managing activities such as digital marketing, webinars, advertising, social media, events and account-based marketing. This position will be tasked with designing and implementing programs to find new customers and engage with existing ones.

In this broad marketing role, you will be accountable for lead targets, lead quality, conversion, sales pipeline creation and budget for these activities. This position requires a hands-on individual who can take projects from concept to implementation, and the candidate should have a proven track record of managing and delivering multiple successful lead generation campaigns in a B2B environment. 

Key Responsibilities include:

• Develops and executes fully integrated marketing campaigns which may include online marketing, events, direct mail campaigns, webinars, and more.
• Works collaboratively with product and industry experts to create marketing and sales assets to support thought leadership and demand generation activities.
• Participates in discussions with marketing and sales management team to develop and monitor marketing plans to generate leads, lists and effective measurement against sales and marketing goals.
• Precisely tracks marketing campaign ROI and builds marketing reporting to monitor the effectiveness of marketing activities.
• Leverage third party organizations, PR and media to participate in joint activities that drive lead generation efforts.
• Effectively uses marketing and sales automation systems.
• Leverages business partners and associations to extend marketing programs and reach.
• Facilitates weekly communication with cross-functional stakeholders and senior management to report on success of activities and proactively communicate plans for the coming month, quarter and year.

Required Skills & Experience

• A minimum of 5 years’ experience in a similar role managing marketing campaigns, preferably in a B2B technology environment
• A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings.
• Strategic marketing experience with finance-related software solutions is ideal.
• Proven success in a high growth company environment, working closely with sales and product teams.
• Strong analytical, interpersonal, and project management skills.
• Creative thinker with strong oral and written communication skills
• High degree of business acumen.
• Good understanding of the communications process for corporate software products.
• Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.
• Relationship building, vendor management, and negotiating skills.

Compensation

• Base Salary of between $80-90K annualized
• Bonus potential of 10%

KPA, with headquarters in Colorado but teammates throughout the United Sates, is recognized as one of Colorado's 2021 Best Places to Work.

“To be ranked so highly in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”

As a growing company KPA values its employees by supporting them with a full benefits package including:

- Medical (both PPO and HSA plans available)

-HSA contributions

- Dental

- Vision

- Paid Time Off

- Paid Holidays and floating holidays

- 401(k) match with immediate vesting

- Life Insurance

- Short and long term disability insurance

- FSA

- Employee Assistance Program

-Telehealth

-Pet Insurance