Marketing Campaign Manager - Lumere at GHX

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The Marketing Campaign Manager is responsible for the creation and execution of marketing programs that promote GHX products and services (healthcare-specific business systems and services) to the healthcare market and the current customer base. With a focus on execution, the Marketing Campaign Manager designs and implements campaigns to help drive lead generation and support sales' efforts. In this position, the Marketing Campaign Manager works with internal stake holders and outside resources on content creation and campaign development. Additionally, this position will support industry events through development of promotional programs and materials, as well as other activities directed toward market awareness, customer acquisition, and building value for the GHX brand.As a Marketing Campaign Manager, you will play a critical role in Lumere's success through your expertise in lead generation and campaign development/execution. This position offers significant exposure to Lumere's leadership team and the opportunity to develop both breadth and depth in many areas of our rapidly growing business.Responsibilities:
  • Develop and execute high-impact, integrated B2B demand generation programs to achieve revenue and pipeline goals utilizing different channels (email, direct mail, social media, webinars, events, advertising)
  • Design and implement impactful, account-based marketing campaigns within the assigned budget
  • Brief all writers, graphic designers and agencies about the campaign goals and requirements
  • Proof all promotional materials prepared by content and design team
  • Develop content and enablement assets required for campaigns and sales team
  • Execute and enhance a data-driven demand generation campaign strategy to achieve goals for an assigned market segment
  • Conduct A/B testing across all channels to test, learn and optimize
  • Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
  • Determine KPIs, analyze campaign performance and measure ROI
  • Strategize campaign calendar
Requirements:
  • 3-4+ years of working in a B2B software marketing team
  • Self-starter with proven track record of executing integrated marketing campaigns
  • Background in driving targeted customer acquisition, retention, upsell, and cross-sell marketing campaigns
  • Robust skills in demand generation, marketing campaigns, marketing operations, and reporting
  • Experience with A/B testing, experiment design, campaign analysis
  • Excellent organizational skills to juggle many tasks without losing sight of the highest priority items
  • Power user of Salesforce
  • Strong project management, organizational, and communication skills
  • Proficiency in Microsoft Office
  • Bachelor's degree in a related discipline, MBA preferred
Estimated salary range: $65,930 - $78,971The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/
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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases

Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!

Octavian

Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.

Brittany

Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
$125 per month
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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