Marketing Campaign Manager, Healthcare at Alteryx, Inc.

| Greater Denver Area
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Alteryx, Inc. is looking for a results-oriented Marketing Campaign Manager with expertise in setting strategy, planning and executing marketing programs within Healthcare. This person will be a critical member of demand generation team and will specifically support the North America Healthcare Sales team.

The Marketing Campaign Manager will manage all aspects of their vertical programs, strategize and coordinate with key stakeholders, and execute effective marketing campaigns that achieve KPI and revenue goals. As a member of the Demand Gen team you will be responsible for developing a deep understanding of Alteryx’s Healthcare customer audiences and execute highly effective marketing campaigns that achieve pipeline and revenue goals within new and existing accounts. A successful candidate will demonstrate the ability to thrive in a fast-paced environment, has high standards, great attention to detail, and a passion for taking things to the next level!

* Conceptualize, execute, and continually innovate high touch, multi-channel marketing programs that support and align with the Healthcare team’s priorities, pipeline and revenue goals. Expand Alteryx's reach with prospects while effectively re-engaging and nurturing existing customers.
* Maintain comprehensive account profiles and personas to align marketing and sales in defining the target audience required to achieve revenue goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy to add key personas and deepen our relationship within existing accounts.
* Evaluate 3rd party demand generation opportunities; build relationships with new vendors and associations to drive market penetration.
* Partner with Content, Solutions and Account-Based Marketing as well as the Healthcare Sales team to create high value campaigns that convey how Alteryx addresses specific industry challenges in a personalized and engaging way.
* Orchestrate a captivating customer journey through personalized inbound/outbound campaigns leveraging digital, media, analyst relations, virtual and in-person events as engagement vehicles to deliver fully integrated campaigns.
* Act as primary marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions to ensure alignment.
* Set goals and define metrics for each campaign including targeted lead flow to maximize pipeline generation and acceleration. Monitor campaign metrics, conduct post-event evaluations, analyze and report results making recommendations for optimization.
* Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.
* Lead integrated quarterly planning process in partnership with digital, field, partner and solution marketing teams; establish and manage respective program budget.
* Manage all aspects of events including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, speakers, on-site production and F&B, and logistics.
* Support sales and demand generation teams with tactical campaigns as needed (webinars, workshops, roundtables, highly targeted appointment setting programs, etc.).

* 5+ years of previous Healthcare marketing experience
* Strong campaign orchestration, message optimization, persona and buying cycle experience required
* Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
* Ability to work successfully in an ever-changing environment with competing priorities
* Must be metrics driven and be a very strong analytic thinker
* Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
* Proven capacity for exceptional customer service to internal and external stakeholders. Outstanding communication and collaboration skills are critical
* Proficiency in and a marketing automation platform (Marketo preferred)
* Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision.
* Ability to travel up to 50% for onsite event management and production

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen


Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.


Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.


Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.


Manager, Product Management Operations

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Pet Insurance

• Life insurance, disability and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year

• 401k with company match

• Employee Stock Purchase Plan

• Commuter benefits

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffle board

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We offer $265.00 per month for transit.
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Upon approval, we offer $5250 annualy for continuing education.
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