Marketing Automation Specialist

| Greater Denver Area | Hybrid
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The Marketing Automation Specialist works with the Marketing Operations team to execute marketing automation strategy in the following areas: measurement, analysis, and database management for the sales operations and marketing teams. As a subject matter expert in marketing technology platforms, he/she shares knowledge with other team members to help ensure best practices. 

Essential Responsibilities (includes, but is not limited to):

  • Builds, maintains, and troubleshoots marketing automation programs, based on understanding of marketing campaign requirements and Pax8 partner journey
  • Maintains and increases behavior-based lead scoring and nurture campaigns
  • Configures and maintains integrations between Marketo and other software, including Salesforce and GoToWebinar
  • Manages email deliverability, subscription management, and compliance with opt-in laws and regulations (CASL/CAN-SPAM/GDPR)
  • Develops campaign emails and landing pages
  • Executes and measures experiments and conversion tests, including A/B tests and multivariate tests, to improve engagement rates and optimize email and landing page results
  • Creates marketing automation program templates and serves as the technical lead on campaigns
  • Collects and tracks marketing performance metrics through marketing automation software and SFDC
  • Analyzes marketing metrics and recommends improvements to marketing campaigns and operations
  • Builds reports and dashboards to provide visibility of marketing campaign results; measures campaign effectiveness, including marketing metrics, lead distribution and ROI
  • Understands and documents data processes and flows between marketing database and CRM system
  • Oversees upgrades/updates and changes to marketing technology platforms

Ideal Skills, Experience, and Competencies:

  • Salesforce experience and a solid understanding of how marketing automation and CRM systems work together
  • Demonstrated experience developing responsive landing pages and emails using HTML/CSS
  • Ability to be highly organized and process driven with an eye for detail
  • Strong problem-solving and troubleshooting skills
  • Ability to adapt quickly in a fast-paced environment
  • Ability to be self-motivated and results-oriented
  • Three (3) to five (5) years’ demonstrated success executing marketing campaigns with marketing automation software, such as Marketo (preferred), Eloqua or Pardot, ideally in a SaaS company 

Required Education & Certifications:

  • B.S./B.A. degree in related field or equivalent work experience preferred

Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving over 6,000 partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a fast-growing, dynamic and high-energy startup organization, allowing you to make a meaningful impact on the business. Culture is important to us, and at Pax8, it’s business, and it IS personal. We are passionate, creative and humorously offbeat. We work hard, keep it fun, and expect the best. We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life. 

Pax8 not only wins numerous awards in our field but we have time and again been voted among the best places to work in Denver. We are committed to our goal of being the #1 employer of choice!

Pax8 is an EEOC Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • DockerFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • OAuthFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • GrailsFrameworks
    • SpringMVCFrameworks
    • DynamoDBDatabases
    • MongoDBDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • ElasticsearchDatabases
    • AWS (Amazon Web Services)Services
    • Microsoft AzureServices
    • TableauAnalytics
    • Power BIAnalytics
    • FigmaDesign
    • IllustratorDesign
    • MiroDesign
    • PhotoshopDesign
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • WrikeManagement
    • WordpressCMS
    • Chorus.AICRM
    • DocuSignCRM
    • DriftCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • Microsoft DynamicsCRM
    • OutreachCRM
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration

Location

The Landmark features an array of restaurants, entertainment & retail. Life in this district comes with access to some of the finest retailers in Denver. At the center of everything, The Landmark is a comfortable & connected community.

An Insider's view of Pax8

What’s the vibe like in the office?

I would describe the vibe in the office as both fun as well as people getting things done. Another strong aspect of the vibe is collaboration. All of the engineering team's desks are on wheels. When people need to work together, they simply move their desks. It's very exciting what gets created when people collaborate together.

Scott

Director of Software Engineering

What projects are you most excited about?

Automation projects are what excites me the most. As a QA Engineer, this has helped sharpen my skills and prepare me for what automation testing brings. I believe automation is the way of the future. I’m eager to continue and learn how automation will improve Pax8’s ability to efficiently deliver the highest quality products in the fastest way.

Nadia

QA Engineer

What are some things you learned at the company?

Pax8 has taught me what the power of a solid and positive work culture can do for my motivation, confidence, personal growth and career growth. Being part of such a rapidly evolving environment has shown me how to be agile while remaining grounded, open minded while staying focused and has given me the opportunity to learn from some of the best.

Kelly

Channel Account Manager III

What is your vision for the company?

My vision is that all employees at Pax8 feel tied to our values, to the work we do holistically, and to their fellow employees. I want everyone here to feel that their contributions are valued. I want our people to feel they have challenging work each day, and at the same time have the resources they need to meet those challenges successfully.

Veronica

Director of People Operations

How does the company support your career growth?

From the recruiting process until now I feel that Pax8 has supported me. Everyone, from executives down to entry level, is there to help and aid you in your growth. Pax8 is a family and they care about you and your growth within the company. Even now there is so much education, resources, people, and so much more here ready and willing to help.

Ben

Senior Cloud Generation Specialist

What are Pax8 Perks + Benefits

Pax8 Benefits Overview

At Pax8, we know that we are only as great as our people. We realize that every individual has unique personal and professional aspirations, which is why we strive to offer a complete and competitive Total Rewards offering to our Pax8 employees and their families.

Culture
Volunteer in local community
Pax8 participates in local volunteer activities such as Project C.U.R.E & the Special Olympics. Employees get resources & tools to help them engage in social & environmental causes that matter to them
Partners with nonprofits
Pax8 partners with nonprofits for volunteer opportunities, donation matching, & charitable giving campaigns. Learn more at https://www.pax8.com/en-us/about/social-impact/
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Pax8 embraces a flexible work policy, which includes some of our departments being able to participate in a 4-day work week.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
President's club
Flexible work schedule
Remote work program
The majority of Pax8 employee's work fully remote. Comprised of a quickly growing team from all over the Globe our offices aren’t limited to the standard brick-and-mortar walls.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity employee resource groups
Pax8 ERGs are voluntary & employee-led groups aligned with Pax8's values and missions. They aim to foster a diverse & inclusive workplace & create a sense of belonging for all Pax8ers.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Pax8 offers a discount through Nationwide.
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Pax8 offers medical travel coverage for any employee needing medical procedure outside of their state.
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Pax8 offers a dependent care FSA.
Generous parental leave
Pax8 offers 8-weeks of parental leave.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have a flexible, unlimited vacation policy. We don't accrue PTO days here, we don't count them against you.
Paid volunteer time
Pax8 employees are granted time off to volunteer in their community on an individual or team activity basis
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Apprenticeship programs

Additional Perks + Benefits

What makes our perks extra special is that they are continuously evolving. Pax8 believes in listening and adapting our benefits to best fit our teammates and their lifestyles. We have added so many exciting new perks in the last year alone, with even more to come!

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