Granicus LLC
At Granicus, our mission is to help bring government and citizens closer together.
Denver, CO
Remote

Marketing Automation Specialist at Granicus LLC

| Remote
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Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serve. By offering the industry's leading cloud-based solutions for communications, content management, and digital services to more than 5,500 public sector organizations, Granicus helps turn government missions into quantifiable realities. Granicus products connect more than 280 million people, creating a powerful network to enhance citizen engagement. By optimizing decision-making processes, Granicus strives to help government see better outcomes and a greater impact for the citizens they serve. Come see the impactful work we've done on communities across the country (and world!): https://granicus.com/success-stories.

Are you passionate about online marketing? Love eye-catching copy and amazingly effective emails? Get excited over A/B test results and landing page optimization? Read Hubspot, Clickz, Inbound, Growthhacker, and MarketingSherpa for fun? Then this job is for you!

The Marketing Automation Specialist will draw on his/her professional, personal, and creative experience to help develop and implement effective online campaigns and audience acquisition strategies for Granicus. Strong candidates will have an enthusiasm for the public sector and technology, get excited about data, has knowledge of email marketing and digital marketing, and has demonstrated ability to achieve goals through metrics.

Granicus is a remote first company (this isn't temporary). While we have virtual teams, you have the option for in-office work should you be located near one of our hubs. 

*starting rate may vary by experience and/or location

Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19.

What You'll Do:

  • Act as Marketo subject matter expert in activities including, but not limited to:
    • Execute daily email campaigns, up to 30 per week
    • Building email drip campaign
    • Building multi-channel campaigns
    • Building landing pages
    • List building (including understanding segmentation that drives engagement)
    • Building forms and optimizing conversion rates
    • A/B testing
  • Identify and implement audience acquisition, curation, and segmentation techniques to effectively grow, nurture, and maintain audiences
  • Report on and track digital analytics through the marketing funnel and its impact on sales pipeline and bookings
  • Provide insightful reporting, analysis and core metric dashboarding; work with team to ensure understanding of campaign and business issues and priorities
  • Adopt a "test and learn" approach to campaign design in order to maximize results and establish best practices
  • Work with the Manager, Marketing Operations to set-up and execute the overall marketing strategy
  • Continuously evaluate emerging digital technologies and brainstorm new and creative growth strategies

Who You Are:

  • You are a marketing professional with 2+ years of relevant experience in digital marketing
  • You have excellent organization skills, and the ability to manage multiple projects efficiently and on a deadline
  • You are comfortable in a fast-paced and entrepreneurial environment
  • You are problem solver
  • You have strong attention to detail
  • You are collaborative, creative, and goal-oriented
  • You are a quick learner that is passionate about email marketing and all things digital
  • You are not intimidated by large datasets or maintaining reporting documents
  • You are proficient with email marketing software (Marketo highly preferred)
  • You have experience in B2B marketing

Come learn more about working at Granicus on our website: https://granicus.com/careers/

#Li-Remote #LI-SV1

 

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Where we are

1999 Broadway is located in-between Denver’s Downtown and Uptown neighborhoods. Granicus occupies the 36 and 37 floors of the building.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM
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What are Granicus LLC Perks + Benefits

Granicus LLC Benefits Overview

Flexible Time Off
Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
401(k) plan with matching contribution
Tuition & Training Reimbursement
Paid Parental Leave
Employer paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
Group legal coverage
Transit and/or parking supplement for office based employees
Free snacks and drinks in our offices
And more!

Culture
Volunteer in local community
Granicus has a dedicated impact team called Givicus that organizes different volunteer opportunities for our teams. We recently completed a book drive, food drive and a day at Habitat for Humanity.
Partners with Nonprofits
Granicus partners with Habitat for Humanity, DayMaker, and Hour of Code to help the communities that we serve.
Eat lunch together
Intracompany committees
Granicus has various impact teams for fun activities, volunteering and uniting the 3 main offices!
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Women at Granicus ERG, Black Leadership Group, Givicus is our philanthropy based community service group.
Hiring Practices that Promote Diversity
Unconscious Bias training is mandatory for all hiring managers. Extensive interview training for all interview panel members
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Granicus has a remote-first policy. If you are located near one of our office locations, you are welcome to go in but, it will never be required.
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Up to $250 per year fitness allowance.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Access to LinkedIn Learning, Tree house and safari books.

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