Marketing Automation Specialist (Junior Level)

| Greater Denver Area | Hybrid
Sorry, this job was removed at 11:06 a.m. (MST) on Thursday, June 28, 2018
Find out who's hiring in Greater Denver Area.
See all Marketing jobs in Greater Denver Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Marketing Automation Specialist

About the position Reporting to the Director of Marketing Operations the Marketing Automation Specialist will work with the marketing operations team to execute marketing automation strategy in the following areas: execution, measurement, analysis, and reporting and collaborative database management with the sales operations and marketing teams. As a subject matter expert in marketing technology platforms, this person will also share knowledge with other team members to help ensure best practices.

Key Responsibilities

  • Build, maintain, and troubleshoot marketing automation programs, based on understanding of marketing campaign requirements and pax8 partner journey
  • Maintain and grow behavior-based lead scoring and nurture campaigns
  • Configure and maintain integrations between Marketo and other software, including Salesforce and GoToWebinar
  • Manage email deliverability, subscription management, and compliance with opt-in laws and regulations (CASL/ CAN-SPAM/ GDPR)
  • Develop campaign emails and landing pages (experience in HTML/CSS a plus)
  • Execute and measure experiments and conversion tests, including A/B tests and multivariate tests, to improve engagement rates and optimize email and landing page results
  • Create marketing automation program templates and serve as the technical lead on campaigns
  • Collect and track marketing performance metrics through marketing automation software and SFDC
  • Analyze marketing metrics and recommend improvements to marketing campaigns and operations
  • Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution and ROI
  • Understand and document data processes and flows between marketing database and CRM system
  • Oversee upgrades/updates and changes to marketing technology platforms

Who You Are

  • 1-3 years demonstrated success executing marketing campaigns with marketing automation software, such as Marketo (preferred), Eloqua or Pardot, ideally in a SaaS company
  • Salesforce experience and a solid understanding of how marketing automation and CRM systems work together
  • Experience developing responsive landing pages and emails using HTML/CSS
  • Highly organized and process driven with an eye for detail
  • Strong problem-solving and troubleshooting skills
  • Ability to adapt quickly in a fast-paced environment
  • Self-motivated and results oriented
  • You know best practices are short-lived and you’re willing to go beyond them
Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

The Landmark features an array of restaurants, entertainment & retail. Life in this district comes with access to some of the finest retailers in Denver. At the center of everything, The Landmark is a comfortable & connected community.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Pax8Find similar jobs