Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Product Manager, you will partner with a cross-functional team to craft the future of Healthgrades’ CRM platform, enabling health systems, hospitals and providers to reach those consumers who are seeking care.

Healthgrades CRM is a groundbreaking product that moves beyond a traditional healthcare CRM to help hospital marketers improve marketing effectiveness and drive consumer engagement across their enterprise. By combining HG’s 15 years of experience as a leader in the healthcare CRM sector with premier data technologies, industry validated data science capabilities, native digital marketing approaches, and comprehensive reporting and analytics, hospital marketers can meet patients and non-patients where they are in their journey to find and receive care.

This Marketing Automation Manager position is an opportunity to work on a cutting-edge SaaS product, designed from scratch, running on AWS and using the latest technology stacks. You’re a fit for this role if you excel in and enjoy both the technical and strategic aspects of CRM and Marketing Automation relevant to the healthcare industry.

What will you do:

• Manage Marketing Automation platform migrations and integrations
• Work daily in Act-On, Eloqua, Salesforce Marketing Cloud and IBM Acoustic
• Provide strategic guidance on demand-gen marketing automation campaigns for clients and internal marketing teams
• Troubleshoot complex MA and CRM issues
• Analyze and interpret large data sets to formulate actionable insights
• Engage directly with clients and cross-functional internal teams
• Generate process documentation, training materials, and client presentations
• Own on-going campaign management through reporting, analysis, performance monitoring, and insights gathering all to provide optimization recommendations (the output of these initiatives are optimization recommendations)

What you will bring:

• 5+ years of similar working experience including: Extensive hands-on experience across multiple marketing automation platforms (Preferred: Act-On, Oracle Eloqua, Salesforce Marketing Cloud, IBM Acoustic)
• Background working at a large marketing agency in a client-facing role
• Expertise to advise internal and external stakeholders on both technical and business impacts of marketing automation, customer relationship management and reporting platforms
• Competency to communicate complex information in an understandable manner to internal and external parties with varying knowledge of marketing automation practices
• Ability to devise actionable strategies out of (sometimes) vague requirements
• Identify opportunities to standardize and scale solutions for productization across clients
• Capability to craft successful marketing automation campaigns within given budgets
• Skill to set priorities and manage time to complete tasks and meet deadlines
• Obtain in-depth knowledge of XXX to drive testing and XX recommendations
• Bachelor’s degree in Business, Marketing or equivalent experience

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success.

• Meaningful Work – helping millions connect with their healthcare providers
• Changing the Game - evolving, fast paced culture with career advancement opportunities
• Community Builders- partners of local charity organizations and wellness initiatives
• Robust Perks – generous PTO, inclusive healthcare benefits, 401k contributions, tuition assistance, entertainment discounts & more