Marketing Automation Manager

| Greater Boulder Area | Hybrid
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Company Description

 

Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies, cloud providers, finance and professional services and other large enterprises. Zayo provides customers with flexible solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth.

 

 

Position Description

The Marketing Automation Manager is responsible for planning, organizing and executing automated marketing campaign and programs that generate new prospects and advance existing opportunities for the sales team. This manager will create campaigns using the latest automation, account based marketing and email marketing methods. This position will act as a liaison between marketing and inside, partner and field sales teams as well as central demand functions such as global/integrated marketing to develop 1 : 1, 1 : few and one to many tactics.

The role is best suited for a high achiever with proven ability in developing B2B marketing programs both on the strategic and tactical level with a deep understanding of the technical back-end of the systems Zayo employs.

 

Responsibilities

  • Plan, create and manage a range of integrated, high-impact automated marketing campaigns to support all products, solutions & verticals to facilitate new logos and accelerate existing opportunities
  • Support and implement target account strategy to support account-based selling
  • Review existing marketing campaigns across the organization and automate where appropriate
  • Align with sales to deliver a steady stream of qualified leads for the organization
  • Ensure all platforms within the business communicate with each other to remove discrepancies and inefficiencies
  • Implement lead scoring practices to enable high conversions of quality leads
  • Carry out A/B testing on automated marketing campaigns to maximize results
  • Segment audiences and optimize campaigns to increase effectiveness
  • Report on all campaigns and make changes where necessary
  • Work collaboratively with other departments to ensure automated campaigns and ABM programs achieve company goals
  • Interface with sales and product marketing to develop tools, programs, training and content to facilitate automation and ABM strategies
  • Communicate and educate the sales team regarding new and planned marketing activities
  • Design & education 1:1, 1 : few and 1 : many marketing initiatives to meet pipeline requirements
  • Assist in developing email campaign strategy and plan that addresses the high priority initiatives and integrates with other digital marketing efforts
  • Execute email campaigns including development & writing of email content, creating email lists, testing and sending emails, & reporting and optimization of email campaign results
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices, training
  • Maintain expert opinion on relevant email related regulation (CAN-SPAM, CASL, GDPR, CCPA), through partnership with internal compliance officers, external solution providers and independent research
  • Ensure consistency with branding guidelines, tone & voice for all communications

 

Qualifications

  • Bachelor’s degree in Marketing or relevant field
  • 3 - 5+ years of experience in a B2B marketing automation and/or ABM role
  • Experience using marketing automation platforms such as Pardot (preferred), Marketo and Hubspot
  • Strong analytical mindset and ability to analyze campaigns
  • Strong understanding of the technical side of marketing automation and/or the ability to communicate with technical developers
  • Proven track record executing innovative and multi-part demand generation programs
  • Experience building, launching and reporting on campaigns using Salesforce (preferred), Eloqua or similar CRM
  • Track record of developing and managing multiple programs simultaneously
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Self-starter with ability to drive and manage projects independently
  • Excellent oral, written communication and online research skills
  • Good organizational and time-management skills
  • Skilled in developing, cultivating and managing relationships with multiple stakeholders internally & externally
  • Excellent project management and issue resolution skills 
  • Attention to detail and discipline to follow established policies, processes and brand guidelines
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ApexLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM

Location

Our Boulder campus is located in the 29th Street Mall where employees can benefit from access to restaurants, retail, fitness and more!

What are Zayo Perks + Benefits

Zayo Benefits Overview

Zayo Group is committed to providing our employees with a benefits program that is both comprehensive and competitive. Our benefits program offers health care, dental and vision coverage, as well as financial security to our employees and their families.

Culture
Volunteer in local community
Provides up to 16 hours a year to volunteer in the community
Partners with nonprofits
B Strong, Greenhouse Scholars, A Precious Child, AMP the Cause, There With Care, Boulder Parks and Rec, and many more....
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Employee Resource Groups Mental Health & Disability Advocacy | Pride | Women's | Multicultural | Veterans | Sustainability
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Flexible Spending Accounts (FSAs) enable you to put aside money for important expenses & help reduce your income taxes at the same time. Zayo employees can contribute up to $2,850 annually.
Disability insurance
Short & Long term disability insurance are a free company provided benefit to all full time employees. They cover 60% of annual salary up to $5000/$10000 monthly maximum payout
Dental insurance
Preventative, minor, and major dental services and treatments are covered under Zayo's plans.
Vision insurance
The vision plan covers routine eye exams and also pays for all or a portion of the costs of glasses or contact lenses if you need them.
Health insurance
Each person's health care needs are different. That's why our medical plan offers multiple options (3) so that you can choose the coverage level best-suited to your personal situation.
Life insurance
Your family depends on your income for a comfortable lifestyle and for the resources necessary to make their dreams a reality! Zayo offers Basic Term Life and AD&D as well as supplemental insurance.
Pet insurance
Offered at a discounted rate to all Zayo employees
Wellness programs
We offer incentives for employees to participate in many wellness activities.
Team workouts
Do you love working out? So do we which is why Zayo offers access to group fitness sessions and company-sponsored events, such as the B Strong Ride.
Mental health benefits
Financial & Retirement
401(K)
Zayo Group offers a 401(k) plan through Fidelity. Eligible employees may join the plan as soon as administratively feasible after their date of hire and may contribute up to the IRS limit of $19,000.
401(K) matching
Zayo matches 50% of employee contributions up to 4% with a cap at 2% match.
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Zayo employees receive between 0 and 25 days per year of paid time off based on years of service.
Paid volunteer time
We encourage our employees to give back to our communities by providing 4 hours of Volunteer Time Off per quarter.
Paid holidays
Office Perks
Commuter benefits
Zayo Group offers the option to elect Commuter Benefits which helps you pay for public transportation and parking costs while commuting to and from work using pretax dollars.
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Happy hours are hosted twice monthly and include alcoholic and non-alcoholic options.
Onsite office parking
Parking is available at Zayo offices.
Recreational clubs
Love sports? So do we! We offer a variety of options to get involved with your co-workers outside of the office.
Fitness stipend
We strongly believe that there is nothing more important than the health and well-being of our employees and families. To promote health and fitness, Zayo has partnered with GymPass.
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
The tuition reimbursement program provides an opportunity for Zayo employees to further their education and to apply to be reimbursed for eligible education expenses.
Lunch and learns
Zayo is committed to providing opportunities for employees to expand and grow their knowledge base through lunch and learn sessions.
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours

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