Marketing Automation Manager

| Greater Boulder Area

About the job

As a Growth Marketing Manager, you’ll sit at the intersection of marketing, sales, and business operations, and you’ll play a critical role in revamping the way we communicate with both publishers and advertisers. Your responsibilities will include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns. You’ll be a thought partner and trusted stakeholder to functional leads and business partners across Product, Sales, and Finance to set and exceed aggressive growth targets. Ideally, you have a combination of marketing automation experience, product management, and project management skills.

About the team

As a member of the Marketing team, you will be on a small but growing team responsible for managing and growing Sovrn’s marketing presence. We love to collaborate, be hands on, but also think of what is possible. Since we live on the emerging edge of what’s possible, our team is made up of people who love to learn.

What you’ll be doing:

  • Applying your expertise in quantitative analysis, data mining, and data presentation to see beyond the numbers and understand how our users interact with both our consumer and business products
  • Identifying growth opportunities and executing on projects to drive growth and engagement
  • Partnering with cross-functional leadership and teams (particularly Sales) to ensure marketing goals are met
  • Driving the alignment between Sales and Marketing. You’ll guide initiatives and processes that support lead management, improved lead quality, enhanced data quality, and data reporting
  • Managing all marketing operations, using tech such as Marketo, Pardot, SFDC, Drift, and others
  • Getting into the weeds with initiatives focused on: lead scoring, nurture flow, lead velocity, campaign tracking, database health, targeting and segmentation plans, and alignment with sales operations
  • Monitoring, analyzing, and reporting on how marketing contributes to pipelines, program ROI, customer acquisition and expansion, and contact lifecycle
  • Working to create and define metrics and dashboards that measure the performance of the Marketing and Sales teams
  • Driving our marketing database strategy by analyzing gaps in our data, guiding contact acquisition strategy, developing and enforcing practices that ensure data quality, and measuring database health
  • Driving the pipeline planning, budgeting, forecasting, and ROI processes

About you

You learn like it’s your job—because it is. You ask questions, and you don’t settle for unsatisfying answers. When you come across a problem, you devise a solution, and then you start working on a back-up solution that anticipates future problems. You’re comfortable collaborating with—and seeking out—everyone from graphic designers to data engineers, because you know that there’s insight to be found everywhere. Above all, you’re not afraid to take responsibility for guiding your projects from start to finish.

The successful candidate will have:

  • 5+ years of experience in email automation and demand generation
  • A deep understanding of CRM strategy and management, with strong interest in how it works under the hood (e.g. tracking, marketing tech stack, tooling)
  • A broad background in growth and automation, including across email automation and SEO and SEM strategy
  • A firm grasp of—and healthy respect for—user engagement
  • A results-driven marketing background with proven quantitative and analytical skills
  • High-level Excel skills (including, but not limited to, functions, pivots, etc.)
  • The ability to be highly proactive and independent, as well as the initiative to improve existing programs and processes
  • The desire to collaborate with cross-functional teams, and the ability to work with anyone in any department
  • Exceptional project management and organization skills, with a keen eye for detail
  • Superb verbal and written communication skills
  • A high degree of comfort interpreting results and communicating insights effectively
  • A strong sense of ownership and entrepreneurial spirit

Good to have:

  • Understanding of programmatic advertising
  • Google Analytics

About Sovrn

We spend a great deal of our time online. Whether it’s for information, commerce, or entertainment, each of us has come to depend on what we research, discover, and share. Publishers – those who create and curate content – are what makes the Internet great. Yet these publishers practice their craft largely alone, in silos – without reference points or insightful understanding about where they sit in the grand scheme of things. To add to the challenge, once a Publisher’s content is in the wild, then the task of building engagement, growing a loyal following and enriching the engagement with that following can sometimes feel like shots in the dark or worse, a black box. Moreover, making money from their craft can be a complex task for any independent publisher who might prioritize generating content first and money second.

Sovrn believes that independent publishers are the Internet's vibrancy. As a partner and advocate to tens of thousands of independent publishers, Sovrn provides tools, technologies and services that help publishers (a) make money; (b) get distribution to grow their audience; and (c) access a massive data commons providing extraordinary insights.

The landscape of content networks, adtech vendors, and the myriad of buy-side / sell-side companies can be a complete maze for any reasonable person to decipher. Sovrn cuts through the noise and simplifies things with a basic, straightforward mission:

Help content creators do more of what they want to do – and less of what they don’t


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are in a brand new building, close to breweries, restaurants and coffee shops. Easy to get to, plenty of parking and the bus stops right out front.

An Insider's view of Sovrn

How would you describe the company’s work-life balance?

Our Reliability Team works incredibly hard, however….personal life comes first. One of the reasons is that we have incredible managers that realize that we are humans. We work hard but when we are off, we are off!

Laura

Sr. Site Reliablity Engineer

What does your typical day look like?

No two days look the same, but I mean that in a good way! At Sovrn, people are given the ability to step outside the confines of their job description and engage cross-departmentally. Sovrn is a great place to work for people who love to learn and challenge themselves.

Hanna

Director, Marketing

How does the company support your career growth?

I always wanted to move into management one day. When the opportunity presented itself earlier than I was ready for, the leadership supported me to ensure that we were successful. I can't imagine having grown without them.

Stacey

Manager, Systems Reliability

How do your team's ideas influence the company's direction?

Great ideas can come from everybody with the right support and space. To this end, we hold an Innovation Week quarterly for all engineers. We aren't afraid of trying new tech, as long as it delivers customer value. We encourage creativity with a collaborative environment, POCs during planning phases, and aggressively maintaining tech debt.

Jesse

CTO

What are some things you learned at the company?

Our onboarding is phenomenal for new employees, helping educate new hires about the entire adtech industry in addition to the specifics of their role, illuminating their place within the larger ecosystem. The office has a fun, collaborative atmosphere that encourages a strong balance between work and health.

Cody

Compliance Manager

What are Sovrn Perks + Benefits

Sovrn Benefits Overview

We have a choice of heal and wellness plans that meet your needs, including medical, dental and vision. Take advantage of an open vacation policy, flexible working hours and paid parental leave. Enjoy catered lunch every other week, along with breakfast to start your Friday mornings. Be part of a passionate and high growth culture, work with great people and make an impact on Sovrn's future and direction.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Culture of Learning and Career Advancement. Awesome people!

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