Marketing Automation Manager

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Company Description

At Conga, we believe that growth equals opportunity. It’s how we drive our business, but it’s also how we view our people and culture. Growth creates opportunity—we know that by growing our team of passionate, talented individuals, we have the opportunity to excel as the best tech company in the industry.

Our people are committed to the Conga mission to inspire, enable, and guide customers to success. We live this every day, working relentlessly to create powerful products that drive unmatched business results for our customers, while delivering service that is second to none. Conga’s position as the leader in digital document transformation, the provider of the #1 paid application on the Salesforce AppExchange, our more than 11,000 customers and our collection of five-star reviews show our dedication to this mission!

Conga offers a fast-paced, dynamic environment for professionals looking to help build and enhance a seamless customer experience. Our top of the line product suite, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success. We offer competitive compensation and benefits, including 100% paid health insurance for employees, 401k plan, generous PTO schedule, and many additional perks!

Job Description

Conga is looking for a creative problem solver with an analytical mind for our Marketing Automation Manager role. You must be passionate about continuous improvement and love diving into details, data, ROI and processes. Marketing automation manager will be responsible for managing the Pardot marketing automation platform at Conga and will be responsible for both the integration and technical support in addition to optimizing performance. The integrations that need to be supported include the customer relationship management system, event management platform, webinar platform, and other items in the technology stack. Optimization responsibilities include automation, lead scoring, workflows, processes, forms, landing pages, and tracking. Our marketing automation manager must be comfortable analytically focused and comfortable interpreting data and communicating the results to stakeholders within the organization.

Responsibilities:

  • Manage Conga’s marketing automation platform (Pardot) and it’s integrations for operational excellence.

  • Creating and continually optimizing marketing automation platform performance including automation, forms, landing pages, segmentation, and lead routing.

  • Establish a best-in-class marketing automation program that drives revenue and brand awareness

  • Review existing marketing initiatives across the business and identifying areas to automate for increase efficiency and accurate reporting of results.

  • Creating and continuously optimizing top of funnel workflows to deliver a steady stream of qualified leads.

  • Working collaboratively to report on all campaigns, make changes where necessary, and ensure automated campaigns achieve company goals.

  • Provide marketing metrics and analysis to internal stakeholders. Must be expert in Pardot reporting and proficient in Salesforce.com reporting.

Qualifications

  • BA/BS in marketing or a related field

  • 2+ years experience as a Pardot administrator, Certified Administrator preferred.

  • 3-5 years experience working in a marketing organization.

  • Salesforce.com administrator experience a plus.

  • Strong analytical mindset and able to interpret and communicate results to stakeholders.

  • B2B SaaS experience a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Location

13699 Via Varra, Broomfield, CO 80020

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