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Marketing Automation Administrator

| Greater Denver Area

Seeking a technically savvy individual who is the driving force behind empowering marketing success through technology. The Marketing Automation Administrator will be responsible for designing, developing and maintaining all marketing automation platforms and integrations. The ideal candidate will have extensive experience managing Marketo, designing, developing and managing integration of the Marketo platform with salesforce.com, websites and other 3rd party applications. Additionally, excellent verbal communication skills, the ability and passion to learn other marketing technology platforms are required to perform the role.

The leader we are looking for has the complete package – deep market technical expertise, business minded, full of integrity and possess strong attention to detail. Responsibilities will include but not limited to:

• Design, develop, maintain and monitor Marketo platform and all integrations with up/down stream systems
• Consult with marketing staff and devise an implementation strategy to achieve business objectives through the Marekto platform
• Develop and maintain campaign flows to effectively move prospects through the buyer's journey
• Develop repeatable business processes to enable marketing to self-serve in program execution
• Provision platform assets for use in campaigns (emails, landing pages, forms, segments, etc)
• Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
• Serve as technical support for post-launch campaign issues
• Maintain awareness of Marketo release and patch schedules, align them with internal release schedules, and provide guidance on utilization of new campaign features where applicable
• Create documentation outlining campaign setup and procedures for other platform team members and/or how-to guides for additional configuration personnel
• Coordinate with content creation and design resources to ensure HTML assets are designed in line with marketing automation best practices and platform compatibility
• Document and follow extensive QA & test processes for all development and integration work
• Perform platform maintenance and related administrative tasks
• Manage form processing and website integrations

• 3+ years of experience as an administrator of Marketo – certification preferred but not required
• Advanced experience with designing, developing and maintaining Marketo integration with Salesforce.com
• Advanced understanding of marketo data model including use of custom data objects and data integration with external systems
• Functional knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation
• Advanced Knowledge of 3rd party applications that integrate with Marketo
• Advanced Knowledge of Web page design, online form data capture, HTML, CSS and JavaScript
• Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to "roll-up your sleeves" to drive organizational change

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.
999 18th Street, Denver, CO 80202

What are Vertafore Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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