Marketing Associate, User Acquisition at Ibotta

| Greater Denver Area
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Are you passionate about performance marketing and want to join an industry-leading team? The Marketing Associate - User Acquisition will play a crucial role in Ibotta’s media buying and onboarding optimization efforts in order to acquire users to our app and browser extension within one of the most competitive spaces in the industry. The ideal candidate must be organized, self-motivated, and analytically driven, while capable of managing multiple projects and partners.

What you will be doing:

  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Outhustle, Teamwork, Transparency & A good idea can come from anywhere
  • Develop and measure the performance of user acquisition campaigns across various advertising platforms. You will be directly managing direct response programmatic video/display networks, native advertising platforms, and social channels.
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure we’re hitting our target KPIs.
  • Support the User Acquisition team on social, search, display, referral programs, SEO, and affiliate channels as needed.
  • Provide data-driven recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
  • Work closely with the Activation team on developing onboarding flows, creating and optimizing cohesive onboarding experiences, and improving activation rates.
  • Actively test new channels, audiences, creative, copy, and media types. Report findings along with recommended strategic next steps.
  • Assign and manage creative requests for ads and landing pages with our internal creative and development teams. Test and optimize test existing landing pages, working with marketing and product teams to build out tests, analyze performance, and implement winning variations. 
  • Collaborate on projects with members of the Growth team, and greater marketing team and ensure strategies and campaigns are aligned.
  • Stay up-to-date on industry insights, competitor tactics, and relatable changes within the mobile, web, and browser extension ecosystems
  • Take ownership of other ad-hoc requests, channels, and projects as we expand and test new ways of acquiring users.

What we are looking for:

  • 1-3 years of experience managing performance-based marketing campaigns
  • Bachelor’s degree with a focus in marketing, advertising, economics, or related field preferred
  • Experience with direct response marketing

Nice to have: 

  • Experience running user acquisition mobile app-install and web campaigns
  • Experience with traditional media channels like TV, radio, OOH, and direct mail
  • Understanding of mobile attribution models and use of attribution software
  • Background in Google Analytics and Google Tag Manager
  • Familiarity with running multivariate tests on Google Optimize and Optimizely 
  • Knowledge of search engine optimization best practices
  • Advanced Excel skills

About Us:

Headquartered in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping and payments app that has delivered more than $675 million in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or via websites. Launched in 2012, Ibotta has more than 35 million downloads and has become one of the most frequently used shopping apps in the United States.  The Ibotta platform provides cash back on purchases at more than 1,500 leading brands and hundreds of retailer partners. In 2019, Ibotta launched its payments solution, Pay with Ibotta™, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta was named to the 2019 Inc. 5000 list of fastest-growing private companies in the U.S., after debuting on the list in 2018. The company recently became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Learn more about Ibotta here: https://liferewarded.ibotta.com/press-and-media/

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, and equity.
  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
  • Applicants must be currently authorized to work in the United States on a full-time basis.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants, though we are currently remote.

An Insider's view of Ibotta

What’s the vibe like in the office?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.

Prachi

Senior Account Executive, Business Development

How do you collaborate with other teams in the company?

For general questions or blockers, the engineering community is incredibly active and supportive on specialized Slack channels to get engineers unblocked. On project development cycles, my Project Manager sets meetings with relevant stakeholders as needed for planning and ongoing feedback cycles.

Becca

Platform Engineer

How has your career grown since starting at the company?

I started Ibotta as a mid-level software engineer with a few years of experience; within two years I had been promoted to a Senior Engineer and was recently promoted to Staff Engineer at the beginning of 2020. I’ve learned so much about software development and am excited to now be in a position responsible for helping to spread that knowledge.

Alex

Software Engineer/Browser Extension

How do you make yourself accessible to the rest of the team?

Weekly 1:1s with all of my direct reports and minimum monthly coffee/lunch/walk with anyone who is indirect. We also leverage "Donut" (an app through Slack) across the Marketing team. This promotes rapport building and open conversations.

Cody

Vice President of Growth Marketing

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.

Jawaan

Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Culture
Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more.
Eat lunch together
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, botta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and a monthly commuter stipend. We also offer comprehensive medical, dental, and vision coverage to full-time employees, plus free onsite gym access. Oh, and we also believe in a healthy work-life balance. Flexible time off, monthly social events and happy hours, and an annual dinner bonus keep us energized and focused.

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