Marketing Associate / Senior Marketing Associate - Shopper Lifecycle

| Greater Denver Area

As a Marketing Associate/Sr. Marketing Associate - Shopper Lifecycle, you will be uniquely positioned to drive impact to the business at the bookends of a shopper’s lifecycle. Focusing on improving activation through onboarding and driving reactivation of lapsed shoppers, the ideal candidate will be self-motivated, naturally curious, and possess strong instincts to pair with a data-driven approach to influencing shopper behavior.

What you’ll be doing:

  • Leveraging insights and developing optimization strategies derived from rigorous A/B testing to deliver incremental impact to the business
  • Partnering with cross-functional groups of marketers, analysts, engineers, and product partners to build and evolve Ibotta’s performance programming into an industry-leading shopper lifecycle
  • Driving scalable, efficient spend to improve our key activation and reactivation metrics
  • Support the Marketing Manager in the strategic planning, building, and execution of retention programming tailored to improving activation and reactivation of shoppers

What we’re looking for:

  • Bachelor’s degree or higher with focus in business, marketing, advertising, economics or related field
  • 2-4 years of relevant experience working in consumer-facing product, growth, or retention marketing
  • 1-2 years of experience with budget optimization and managing performance marketing campaigns
  • Practical experience with the foundational principles of user lifecycles and segmentation/persona-based growth strategies
  • Innate awareness of both small technical details and far-reaching changes to the user experience to help bridge the gap between marketing and product/engineering
  • A cover letter detailing the two most influential projects in your career to date and how that experience makes you the best fit for the role.

About Us:

Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out more than $370 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Located in central Downtown Denver. Convenient access to public transportation and Denver's best restaurants.

An Insider's view of Ibotta

What are some social events your company does?

Our teams hold regular team outings and cross-functional events. As a whole, we celebrate and collaborate regularly.

Ibotta

Team

What makes someone successful on your team?

We look for work ethic, emotional intelligence, humility and intellectual curiosity. If you possess these, then very little is going to get in the way of your goals. Who you work for is most often more important than what you do. So choose wisely and ask the right questions.

Suchit

Chief Marketing Officer

What are Ibotta Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

At Ibotta, your work-life balance is important to us. Our unlimited PTO policy allows employees to take the time they need to relax and recharge throughout the year. This policy is based on mutual trust and empowers our employees to take responsibility for managing their own time and productivity. We cover 100% of your premiums for comprehensive medical, dental and vision coverage. We offer leadership development and training to move your career forward.

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