Marketing Analyst
*Note: Please disregard any compensation estimates that may be provided by linkedin or any other source. These statistics are auto-generated and not accurate*
We know there’s no such thing as a “perfect" candidate - Nor do we look for the right "fit" with us, we look for the Add! We encourage you to apply for a role at Pax8 even if you don’t meet 100% of the bullet points. We believe in cultivating an environment where there are a diversity of perspectives, in hopes that we can all thrive in an inclusive environment.
Pax8 is proud to be a Colorado-Grown business that is expanding all over the globe! We have offices in Greenwood Village, Colorado Springs and Florence, CO. While we are in the process of building offices in Georgia and Texas as well, Pax8 is fully embracing the Hybrid work life synergy! We encourage all applicants authorized to work in the US to apply regardless of location as nearly all of our roles can be remote!
The Marketing Analyst tracks, reports, and analyzes sales funnel optimization and marketing program performance. They combine information from different CRM and marketing automation solutions, gathering complex data sets from multiple sources and merge them together to provide timely, accurate and meaningful reports and analysis. The Analyst supports fact-based decision making and helps define, plan, and execute key strategic priorities for Pax8. They act as a trusted adviser and business partner to foster alignment between Marketing, Finance, Product, and Sales to enable efficient sales execution, as well as provide market and customer-centric insights.
Essential Responsibilities and Percentage of Time Spent (includes, but is not limited to):
- Work closely with marketing leaders and stakeholders to measure and analyze various marketing efforts, including digital and non-digital campaigns
- Enable account-based marketing (ABM), demand generation campaigns, execution, and analysis
- Support marketing automation, database marketing, lead nurturing and lead generation practices. Help Optimize the marketing technology stack, including Marketo, Google Analytics, etc.
- Delivering reports, dashboards, analytical support to Sales and Marketing, as well as conducting regular cadence reviews with key Marketing stakeholders. Prepare quarterly business reviews, monthly business reviews
- Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign performance and impact to sales pipeline progression, expansion, and customer retention
- Analyze, measure, and optimize our marketing investment across performance marketing channels
- Create and maintain reports and presentations on marketing’s impact on bookings, ROI, lead delivery forecasting, campaign efficacy, and departmental OKR achievement
- Performing in-depth analysis of quantitative data derived from paid media traffic and online visitor behavior spanning across major digital advertising platforms
- Accurately forecast campaign performance outputs and establish target expectations
Ideal Skills, Experience, and Competencies:
- At least three (3) years of relevant.
- Advanced Excel, and experience with marketing automation & CRM tools
- Experience in digital or direct/database marketing
- Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness
- Strong understanding of workflow processes and systems within a marketing/sales cycle
- Self-starter, can work independently and proactively to resolve issues, take ownership for tool and process
- Passion for learning industry-leading marketing technologies, tactics, and best practices
- Well-organized and detail oriented Excellent written and oral communication skills
Required Education & Certifications:
- B.A./B.S. in related field or equivalent work experience
*Note: Compensation is benchmarked on local Denver Metro area market rates. Qualified candidates in other locations can expect a salary package that may be adjusted based off applicable cost of wages in their respective location.
At Pax8 we believe that your Total Rewards should include a benefits package that shows how much we value our greatest assets. All FTE Pax8 people enjoy the following benefits:
- Non-Commissioned Bonus Plans or Variable Commission
- 401(k) plan with employer match
- Medical, Dental & Vision Insurance
- Employee Assistance Program
- Employer Paid Short & Long Term Disability, Life and AD&D Insurance
- Flexible, Open Vacation
- Paid Sick Time Off
- Extended Leave for Life events
- RTD Eco Pass (For local Colorado Employees)
- Career Development Programs
- Stock Option Eligibility
- Employee-led Resource Groups
Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a fast-growing, dynamic and high-energy startup organization, allowing you to make a meaningful impact on the business. Culture is important to us, and at Pax8, it’s business, and it IS personal. We are passionate, creative and humorously offbeat. We work hard, keep it fun, and expect the best.
Pax8 not only wins numerous awards in our field but we have time and again been voted among the best places to work in Denver. We are committed to our goal of being the #1 employer of choice!
We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.
Pax8 is an EEOC Employer.