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Marketing Analyst

Sorry, this job was removed at 11:43 a.m. (MST) on Wednesday, April 15, 2020
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Our Purpose
At Xero, we're here to make running a business beautiful. By making small business more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we're not only helping small business, we'll be building a stronger economy that can change the world.
How you'll make an impact
The Marketing teams at Xero are responsible for increasing awareness of the Xero brand and building and executing creative marketing campaigns that help support various business channels.
As part of our Americas Marketing team, the marketing and analytics function helps to bring campaigns to life through meaningful insights, using various technologies and automation.
What you'll do

  • Support the creation of smart, data driven marketing campaigns, by extracting data from the Xero Data Warehouse
  • Continuously refine and improve target audiences with the move to full automation
  • Build, maintain and adapt reporting resources such as MicroStrategy, Google Data Studio, Power BI and Google Spreadsheets
  • Translate and integrate data into business and commercial insight to drive Xero's marketing strategies and tactics
  • Take full end-to-end ownership of analytics projects briefed in by the marketing team including post campaign reporting
  • Proactively seek out any new data and suggest enhancements to existing process
  • Highlight any data quality issues and work through the correction process, liaising with relevant personnel
  • Translate and own the digital Americas Marketing Funnel and interpretation of leads and stages to inform decisions
  • Work with the data services team on requirements and improvements for the Xero Data Warehouse
  • Work with cross-functional teams and data owners to gather data as required to enable reporting and analysis needed by key stakeholders
  • Work closely with Sales Operations to ensure sales and marketing alignment with reporting and forecasting
  • Scope, conduct and present one-off insight analyses to solve particular business problems

Success looks like
Key to success will be your ability to work effectively as part of the marketing team and deliver results despite tight deadlines. You will have a true appreciation for the evolving nature of data, CRM, automation and marketing technology. Detail focused and self motivated you go above and beyond in delivering best practice campaign plans, analysis and data insights.
What you'll bring with you
Critical competencies

  • Strong analytical skills: Able to review large amounts of data from the warehouse and form hypotheses to draw meaningful patterns and insights
  • Problem solving mindset: Exceptionally self-motivated and directed, with the ability to manage priorities and meet deadlines with a high standard of quality in the creation of documents and presentations
  • Strategic mindset: Ability to develop and replicate the structure and ways of working to grow marketing data and insights
  • Strong communication skills: Able to clearly communicate and present findings / recommendations to colleagues and senior management
  • Balances stakeholders: Understands the expectations and needs of both internal and external stakeholders, taking a proactive approach to shaping, influencing, balancing and aligning stakeholder interests

Experience

  • Minimum 2-3 years experience in an analytical role
  • Minimum of 18+ months querying SQL database required
  • Experience with Google Analytics and SalesForce tools a plus
  • Proven experience working with large databases, including query building and data extraction
  • Proven experience reporting on marketing campaign effectiveness and optimisation

Why you'll love Xero

Diversity of people brings diversity of thought and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.

We have a unique and special culture based around our values (#ownership, #challenge, #beautiful, #human and #champion) and offer a number of other great benefits and perks including Xero shares.
So if you want to hear more and get the opportunity to help shape the next phase in the Xero success story please apply!

A note from the Xero Talent Team:
Given the evolving COVID-19 situation, all Xero US employees are now working remotely. This means that, until further notice, all interviews will be conducted remotely. We will continue to monitor the situation and make necessary adjustments to ensure our recruiting and hiring practices continue to meet Xero standards and align with our values. We thank you in advance for understanding, and your patience during this time as things may move a little slower or a little differently. Stay safe and be well!
Xero is an Equal Opportunity Employer.

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Christina Rowe
Global Head of Learning and Capabilities
CREATING SAFE SPACES
Share your voice and find support
As an ERG leader, Christina Rowe does more than schedule events. “My role involves listening to the needs of group members regarding career development, community and more,” she said. Through her ERG involvement, Rowe has gained a greater understanding of her peers’ diverse life experiences and skill sets while fostering dialogue related to topics that are often avoided in the workplace, such as women’s health. “It’s been a great way to help other women grow their careers and create a safe space for hard conversations,” she said.
As an ERG leader, Christina Rowe does more than schedule events. “My role involves listening to the needs of group members regarding career development, community and more,” she said. Through her ERG involvement, Rowe has gained a greater understanding of her peers’ diverse life experiences and skill sets while fostering dialogue related to topics that are often avoided in the workplace, such as women’s health. “It’s been a great way to help other women grow their careers and create a safe space for hard conversations,” she said.
Knowing that Xero puts so much awareness and investment into diversifying our leadership team makes me proud to be here.
Erika Porras Gutierrez
Platform Engineer
EDUCATION FOSTERS EMPATHY
A focus on learning cultivates compassion
Erika Porras Gutierrez’s work leading Xero’s ERG for Indigenous Americans has enhanced her employee experience in several ways. “It has clarified what inclusion really means, taught me new ways of interacting with people and made me more empathetic,” she said. Not only has she grown personally due to this role, but it’s also encouraged her to engage with other engineering teams in an effort to better understand her peers’ needs. She’s currently helping plan an event that will enable Indigenous people to share their unique stories with others in the company.
Erika Porras Gutierrez’s work leading Xero’s ERG for Indigenous Americans has enhanced her employee experience in several ways. “It has clarified what inclusion really means, taught me new ways of interacting with people and made me more empathetic,” she said. Not only has she grown personally due to this role, but it’s also encouraged her to engage with other engineering teams in an effort to better understand her peers’ needs. She’s currently helping plan an event that will enable Indigenous people to share their unique stories with others in the company.
Sharing our lives and our stories is how people connect and create community, and that is exactly what ERGs are all about.
Eean Tyson
Talent Specialist
BELONGING BUILDS PROGRESS
Inclusion defines connections and the talent search
Eean Tyson’s role as the co-chair of Black Xero enables him to champion inclusion and cultivate community across the company. “I want to ensure people feel a sense of belonging,” he said. Besides helping team members build meaningful connections with each other, he also spearheads talent-related initiatives that are informed by the organization’s DEI efforts. For instance, he recently took part in a scoping session in order to develop a road map for diverse hiring practices.
Eean Tyson’s role as the co-chair of Black Xero enables him to champion inclusion and cultivate community across the company. “I want to ensure people feel a sense of belonging,” he said. Besides helping team members build meaningful connections with each other, he also spearheads talent-related initiatives that are informed by the organization’s DEI efforts. For instance, he recently took part in a scoping session in order to develop a road map for diverse hiring practices.
I ask questions, validate others’ concerns and feelings, and ultimately aim to ensure everyone feels safe at Xero.

What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Mandated unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental insurance
Cigna dental PPO plan
Vision insurance
VSP vision plan
Health insurance
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental health benefits
Concern EAP benefits for all employees
Financial & Retirement
401(K)
401(K) matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous parental leave
26 weeks paid parental leave.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid volunteer time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid holidays
11 paid holidays per calendar year
Paid sick days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Office Perks
Commuter benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company-sponsored outings
Annual holiday party, as well as a summer celebration!
Free snacks and drinks
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some meals provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Company-sponsored happy hours
Happy hour starts every Friday at 4!
Fitness stipend
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job training & conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

View full list of perks + benefits
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