Reporting to the Vice President of Digital, the Marketing Manager, Demand Generation will be a data-driven marketing leader with experience in B2C demand generation. This leader will have a deep background in digital marketing and will manage traditional marketing campaigns.  This role will play a key role in the development of our demand generation strategy, from awareness to acquisition. This role will work to expand our patient acquisition campaigns and participate in developing a predictable model for demand creation as we expand our geographic footprint.

Responsibilities:

• Play a leading role in the demand generation strategy, execution, and optimization for both online and offline channels (PPC, Display, Social, SEO, Content, Analytics, CRO, Email, Direct Mail, TV, Radio)
• Team with senior leadership to define investment strategies, identify tactics best suited to reach our target audiences, and prioritize critical KPIs
• Develop a “test-measure-learn” approach and produce clear reporting on audience performance, leading to data-driven decisions that improve business results
• Partner with the internal growth/marketing team and external agencies to generate an increasing number of high-quality leads tied to monthly/yearly goals
• Paid Search: Direct management of large-scale PPC campaigns including optimization of ads and landing pages to capture high-quality leads
• SEO & Content: Develop programs that improve organic search rankings, drive leads and maximize investment in SEO and Content
• CRO & Website: Leverage A/B and multivariate experiments to increase conversion rates
• Offline: Work with media buying partners to efficiently target our awareness audience
• Reporting: Develop and manage reporting of demand generation KPIs, campaign effectiveness and monthly/yearly budgets

Qualifications: 

• 6-8 years of experience in digital marketing planning, execution and reporting (offline awareness marketing with TV/radio a plus)
• Self-directed, entrepreneurial and eager to take ownership
• Possess outstanding problem-solving, analytical, and research skills
• Strong planning and project management skills, with extreme attention to detail
• Ability to plan and manage at both the strategic and operational levels
• Experience working within fast growing companies, and know how to scale demand generation
• Ability to present complex concepts and analysis in a clear, succinct, and organized manner
• Technical acumen with a track record to quickly learn new skills and assimilate new technologies
• Exceptional communication, presentation and relationship management skills with deep cross-functional collaboration is required
• Bachelor’s degree in Marketing or a related field required
• Agency experience required

Proficient with:

• CRM tools (Salesforce, Oracle or similar)
• Marketing automation tools (Hubspot, Salesforce or similar)
• Digital tools (Google Ads, Microsoft Ads, GMB, Data Studio, Optimize, Heap)
• Project management (Asana, Trello, or similar)
• Analytics and data platforms (Google Analytics, Google Tag Manager, Looker, Excel)
• Web Content Management System (Wordpress, Figma)

Preferred:

• Master’s degree in Marketing or related area
• Relevant experience working with multi-unit or franchise businesses
• Experience in B2B, B2C, and B2B2C environment

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