Manager, Digital Marketing Demand Generation, Commercial

The Manager of Digital Marketing Demand Generation, Commercial will be responsible for the development and execution of the Commercial Marketing Demand Generation digital strategy supporting inbound lead and pipeline generation objectives. This will include budget management, campaign tracking, and optimization to drive continuous improvement. This position will be part of the Commercial Demand Generation Marketing team, and coordinate with Corporate Digital Marketing.
 

Responsibilities:

• Execute paid digital ad strategy, media placements and sponsorships, content syndication, and campaigns across all digital assets

• Create and manage inbound lead flow from digital campaigns to meet segment pipeline goals for new and existing business

• Liaise between the Digital team and Demand Generation team on all programs for consistent messaging and strategy across buyer’s journey

• Provide campaign subject matter expertise and campaign strategy insight to cross functional teams including the greater Marketing org, Sales, Business Development, Partner and Customer

• Understand complex buying/selling processes involving multiple decision-makers for software and services purchases, leveraging tactics across all stages of the funnel

• Play a key role in the project management of digital campaigns, ensuring key deliverables are tracked and campaigns are implemented in the planned timeframes, including budget and ROI tracking

• Forecast, measure and analyze impact of programs on sales cycles; produce regular reports and to demonstrate campaign progress and areas of success

• Identify gaps based on current KPIs and research and identify new campaigns to fill those gaps

• Assist in the development of an account based marketing strategy for companies and organizations not otherwise targeted by Conga’s Field Marketing efforts

• Research and identify new B2B technology focused digital advertising opportunities that drive both brand awareness and qualified leads for new and existing customers

• Master the Conga value proposition across all product lines and be able to articulate it in both written and verbal communications, including campaign emails, lead nurture emails, webinar overviews and ad copy

Experience, Skills, and Competencies:

• A minimum of 3-5 years of experience in high technology B2B enterprise software

• A minimum of 2 years of SaaS/on-demand software experience in either marketing or sales

• In-depth knowledge of Salesforce, Pardot, ZoomInfo, SalesLoft and other marketing communication and automation best-practices

• Experience with building or modifying web and landing pages within a CMS such as Wordpress or Drupal or a marketing automation system such as Pardot or Marketo highly desired

• Be a high-performance team player who can work cross functionally

• Excellent project management and organizational skills

• Strong ability to influence others and work collaboratively with other departments

• Strong interpersonal skills and ability to earn trust and respect from sales management

• Outstanding written, verbal and presentation communication skills

• Analytical approach to solving business, marketing and sales problems, and ability to identify trends and opportunities

• Able to think outside the box, suggest new ideas, and implement new campaigns

• Demonstrated ability to take initiative and achieve extraordinary results

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.  Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.