CRM Manager Job Description 

At Havenly, we believe that everyone deserves a beautiful home they love. Founded in 2014 and headquartered in Denver, we make decorating and shopping for your home fun, convenient and affordable.

We’re searching for a CRM Manager to join our growing Customer & Conversion team. This role will be responsible for owning customer segments and optimizing their communication stream across multiple channels. Reporting to the Director of Growth, CRM & Retention, we are looking for a candidate that is passionate about finding that next game-changing segment of users and using channels like Email, Push and SMS to nurture them to conversion. Our ideal candidate will bring a highly-analytical, cross-channel and seasoned planning skillset to the role, ready to be a key thought partner to the Traffic team. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup. 

If you are a successful CRM Marketer who dreams of engaging customer journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you!

What you’ll do:

• Own the strategy and execution of customer segments across CRM channels - from first-time registrants to our best repeat customers
• Lead the scaling of new-to-Havenly mobile-first channels like Push and SMS
• Rigorously test and analyze campaign and journey performance to ensure each message drives results without increasing customer churn
• Work cross-functionally with Data Science, Tech and Product teams to solve bigger business challenges with well-thought out customer communication streams
• Be an expert on CRM tool integrations used for segmentation, our ESP, our Push notification partner & more
• Collaborate with the Growth & Creative teams to ensure brand-aligned messaging, improve time to conversion and capitalize on new leads across all funnel stages

What you’ll bring:

• 5+ years' experience in digital marketing with 2+ years of experience in email marketing specifically. Preference for those with experience in consumer services businesses!
• Detailed knowledge and understanding of digital marketing strategies, tactics, and tools; specifically within the consumer services space is a bonus.
• You will need to be strategic, and comfortable spearheading new initiatives from conception to creative development to execution to analysis and back again.
• Technical CRM tool expertise - bonus points for tools like Simon, SendGrid & Airship!
• A deep understanding of CRM KPIs and analytics tools like Looker.
• You’re an Excel powerhouse and excited about combining many data sources into one easy to digest report.
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior management.
• Growth mindset with bold ideas and know-how to get things done.

About You:

• You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen.
• You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next.
• You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field. 
• You are a collaborator with strong communication and relationship-building skills.
• You have the ability to work in a fast-paced, results-based environment.
• You have confidence in analyzing and acting on marketing data.
• You have extraordinary organizational skills, and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks.
• Thorough familiarity and passion for data-driven lifecycle marketing, retention, and testing frameworks at scale.
• A self-starting and ownership attitude to seize opportunities that make an impact.

With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested! 

Additional Details:

• This is a full-time exempt position headquartered in Denver, CO.
• Targeted compensation range for this role: $75-105K/year, dependent upon experience
• Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), company equity, 401K, and Fertility benefits. In addition, we offer free design services, furniture discounts, and merchandise credits.
• Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. 
• Applicants must be currently authorized to work in the United States on a full-time basis.

As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ.  We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company we take pride in and commit to ensuring that everyone feels valued, heard, welcome and have equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.