MeetMindful is the leading dating app for people interested in healthy living, wellness, and personal development. We're on a mission to empower people to make meaningful connections every day. We are a well-funded, Techstars alumni startup with an excellent track record of growth that values lean methodologies and a supportive team culture.

We’re looking for an organized, passionate, and driven Lifecycle Marketing Manager to join our team in Downtown Denver. If you’re passionate about creating exceptional, authentic user experiences and have an affinity for personal development and mindfulness, we want to connect with you.

At MeetMindful, culture is everything. Our team consists of fun, open-minded, radically-honest folks, all committed to development and growth in our lives, both personally and professionally, and we work to support each other as much as possible.

Company Perks Include:

• Unique and continuing "Conscious Leadership Group“ training

• Excellent health, dental, and vision benefits

• Optional health savings accounts (HSAs) and 401k(s)

• Generous commuter & parking benefits

• Unlimited vacation policy & vacation stipend

• Regular company events and volunteer opportunities

• A radically honest culture where feedback on processes is welcome and encouraged

• Downtown dog-filled office with a sunny courtyard, yoga/meditation room and more!

We’d Love To Meet You If:

• You’re excited by building user engagement workflows that add value and delight users every step of the way.

• You live an intentional life with dedicated mindfulness, spiritual, and/or personal growth practices.

What You’ll be Doing:

As the lifecycle marketing manager you’ll own the setup, launch, and ongoing development of a fast paced and fast growing marketing program that includes email, push notifications, and in-product notifications. You will be responsible for managing a breadth of responsibilities including workflows for: onboarding, retention, and re-activation.

A strong relationship with multiple stakeholders and the ability to negotiate priorities is key to success in this role. The right person will bring a blend of goal-driven focus and ability to work cross-functionally across the organization.

In our fast-paced startup environment, every day can (and will) be different. Your role is to take charge and assume responsibility for the following:

• Own lifecycle communication plan and optimize based on engagement and user data

• Develop and execute email marketing strategy throughout the customer journey

• Own email campaign creation leveraging brand, copy, and design resources

• Own push and in-app notifications strategy

• Drive member engagement and upgrades and reduce churn

• Work cross-functionally with acquisition marketing to execute click-funnels

• Analyze and report on the impact of your campaigns on key metrics, including customer lifetime value and attributed financials

• Optimize your campaigns - subject line, template, content, audience, cadence, promotion - to maximize value and drive engagement

• Effectively negotiate priorities among multiple stakeholders

• Drive segmentation and user affinity data collection efforts

• Inform design and copy regarding email best practices

• Develop, tune and report on the A/B testing plan

Bonus Points If You Have:

• Have experience marketing subscription products and understand their unique dynamics

• Experience with mobile dating and social apps

• Experience working with Agile or Lean Startup methodologies

Our Ideal Candidate Displays:

• A deep resonance with our mission and values as an organization

• High levels of emotional intelligence and a drive for continual self-improvement

• 3-6 Years of email marketing experience

• Experience with A/B testing and sending large-scale email campaigns

• Experience with subscription data reporting models

• Experience with Mixpanel or similar

• Experience with list reputation management

• Expert-level skills in Excel, Google Suite (Gmail, Drive, Calendar, etc.), and project management systems (Asana, Clubhouse, etc.)

How to Apply:

• Please answer the following questions:

  • What interests you about MeetMindful and joining the MeetMindful team?

  • What would you suggest to increase our number of newsletter subscribers?

  • We are about to launch a new product/service. List two to three email subject lines that might flop and two to three ones that may be effective.

  • How does mindfulness, mindful living, personal development, or wellness show up in your life?

Send your answers and resume to [email protected]