Lifecycle Marketing Manager, Mobile at RingCentral
What if you could change the way the world communicates?
What if you could share that story with the world?
What if you had the freedom of a startup and the resources of a global enterprise?
You’d break new ground. Raise the bar for performance. And do career-defining work.
That’s exactly the kind of environment we’re building together at RingCentral.
RingCentral’s cloud-based communications platform connects more than 2 million users around the world, in ways that bring people, ideas, companies and customers together. We’re the largest and fastest-growing pure-play provider in our space - growing at more than 30% every year, with a market capitalization of over $18 billion!
Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible.
We’re as proud of our working environment as we are of our market success. You’ll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We’re not just changing the nature of communication and teamwork. We’re winning, together.
As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral’s message with the world. You’ll use data, technology and creativity to target, communicate, measure and adjust with precision— and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
We are looking for a top-notch mobile in-app lifecycle marketer (focused on Android) to develop and execute mobile in-app lifecycle programs and initiatives to drive higher engagement and retention within our customer base. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives for all segments of the market.
Help define and drive strategy to increase engagement across Android mobile in-app messaging streams; including onboarding, lifecycle campaigns, and re-engagement
Own mobile in-app communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption
Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve performance focused on user engagement driving towards our KPIs
Be the Android Mobile In-App SME who partners with Upsell, PMM, Channels, Content and Customer Support teams to drive best practices
Develop weekly, monthly, and ad hoc reporting on performance
Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness
Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.
Bachelor’s degree with Marketing focus, M.B.A. preferred
Minimum of 4-6 years mobile marketing experience within hi-tech or high-volume setting
Strong hands-on background in mobile marketing automation tools and/or Pendo, Marketo
Mobile marketing strategy experience; must have experience developing and managing strategic mobile marketing testing plans
Deep knowledge and thorough understanding of mobile marketing best practices, particularly in an omni-channel company
Deep knowledge and thorough understanding of mobile marketing industry, providers and emerging trends
Proven ability to translate analytic data into strategic insights that drive successful marketing programs
Strong verbal and written communication skills
Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
Ability to multitask, prioritize and problem solve. Excellent time management skills
Creative self-starter with a can-do attitude. Can work independently, self-reliant, and self-motivated
Benefits and Amenities:
Comprehensive medical, dental, and vision
401K match and ESPP
RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It’s a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone.
RingCentral is headquartered in Belmont, California and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.