Lifecycle Marketing Manager - International

| Greater Denver Area

Summary

Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

 

Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com. We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are Sling.

Job Duties and Responsibilities

 

The Role

We’re looking for an enthusiastic, customer-centric International Lifecycle Marketing Manager who will be responsible for the strategic development of our customer engagement and retention initiatives. The candidate will spearhead efforts to increase personalization to drive customer loyalty, strategically bolster existing customer experiences, and implement initiatives that build habit formation and foster deliberate customer behaviors that marry both emotional and transactional aspects of the customer’s profile.

 

As the International Lifecycle Marketing Manager you will play a key role in shaping Sling’s engagement strategy with a focus on increasing lifetime value and reducing churn through customized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you. The role will offer a unique opportunity to build programs from the ground up and develop strategies that will help shape the future of our fast-growing business.

You will optimize and create impactful retention programs by supporting a well-defined overarching lifecycle marketing strategic initiative/goal that include offers, content, and customer segmentation components.  You will develop a deep understanding of the Sling International’s customers’ journeys to develop programs that increase retention and revenue per user, while simultaneously reducing churn.  This role will also develop, manage and execute testing initiatives to increase customer engagement and retention by leveraging our customer database; improve segmentation strategies through extensive customer insight analyses; monitor and capture customer migration across segmentation to inform future strategies.  Looking for someone who can lead complex initiatives in a matrixed environment to drive flawless, on-time execution, and who can work closely with Engineering, UI/UX, Dev, PMO & Ops teams to define logic of lifecycle marketing platforms such that visitor actions tie to an increased lifecycle of the customer.

 

You will identify opportunities in the customer experience to develop robust, data-driven strategies to drive deeper brand engagement and revenue.  Ideal candidates are strategic thinkers, problem solvers, experienced project managers and communicators who are highly focused on building meaningful and positive relationships. Understanding of digital behavior and culture among expats and immigrants in the U.S. is a huge plus!  Must have the ability to manage and deliver project requirements and delivery milestones; have strong interpersonal skills that encourage team partnership, promote enthusiasm and foster, and have excellent writing and communication skills; strong attention to detail; international culture & business passion is a plus.

 

Responsibilities

  • End-to-end management of retention campaigns, initiatives and offers, including developing the strategy, partnering with key stakeholders, developing creatives and assets, in cooperation with the brand team, tracking, reporting results and ongoing optimization.
  • Work well across different departments to be a vocal voice for the existing customer and coordinates all retention initiative logistics for timely execution by connecting with internal business partners and external vendors.
  • Develop Lifecycle KPIs; communicate key strategies, insights and results to senior management; develop and manage tools to measure and forecast churn, retention, and subscription conversion performance along with the analytics team; Manage and report all stages and platforms across Lifecycle Marketing.
  • Deep expertise across all communication channels including: email, push notifications, SMS and in-app notifications.
  • Define and support the evolution of our lifecycle marketing programs and communications strategy and help drive customer awareness for new content, upcoming launches and any other relevant communications through personalization.
  • Responsible for ensuring proper tracking across lifecycle marketing platforms; stay up-to-date on lifecycle digital marketing trends; lead innovation and development of lifecycle marketing.

Skills - Experience and Requirements

 

Requirements/Qualifications

  • Bachelor's degree in marketing or related field a plus; a minimum 5 years lifecycle marketing experience; 3+ year people management experience.
  • Deep experience in conversion optimization, A/B testing, lifecycle marketing, and proficient in MS Excel.
  • Effectively manage projects with strong organizational and communication skills and thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis.
  • Must be data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
  • Thrilled with challenges, unknowns and the opportunity to optimize and build programs
  • Must love mentoring and guiding others. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • MailChimpEmail
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    • Adobe CampaignLead Gen
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Location

We have 2 headquarters in the Greater Denver area - you won't have to travel far! Business teams sit just south of DTC, while our IT team is downtown.
IT Pro Says "Sling TV is One of the Most Dynamic Places You'll Ever Work" — Here's Why
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What are Sling TV Perks + Benefits

Sling TV Benefits Overview

Our downtown office is across the street from Union Station, so you can sit back, take the rail and walk a block to work. There's even a bike rack for those who bike to work! The vibe is industrial-tech with plenty of natural light and whiteboard space to collaborate with your team. We always have snacks, drinks, and coffee. We even encourage a competitive game of foosball, ping pong, or Guitar Hero.

Our corporate headquarters is integrated with the DISH HQ. Don't worry, if you like to take the light rail, we are near a stop and the Meridian circle has a shuttle on call! The building has real trees and a waterfall in the atrium, a cafe and 24-hour market. We also have ping pong tables for when employees want to take a break. The vibe is tech-trendy and encourages innovative thought with multiple breakout and meeting rooms.

Culture
Volunteer in local community
We have a robust Sling Cares program that partners with DISH Cares. Each year we have a day of service where we encourage all to give back. Many teams sign up together to foster team bonding!
Friends outside of work
Eat lunch together
Intracompany committees
Sling encourages employees to create a sense of community and provide support through resource groups. Some groups include: Women's Network, Out at DISH, African American Network, and Veterans Group.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
We have "LEAD," a leadership training program, dedicated to developing those interested in growing their career. One aspect of this training includes an unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Many teams host team outings and team building events. Some include: happy hours, escape rooms, sporting events, and movie screenings.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Happy Hours
Many teams host happy hours to celebrate occasions. There are also company-wide happy hours in collaboration with our resource groups and an Oktoberfest every year!
Parking
Our Meridian office includes a free onsite parking lot. Our downtown office does not have a parking lot, however there are many paid parking lots nearby as well as the rail station across the street
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring.
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