Join Our Marketing Team: Product Marketing Manager

| Greater Denver Area | Remote
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Who is Signpost?

Thousands of businesses partner with Signpost to manage communications with their prospects and customers for the entire lifecycle of their relationship – from lead, to job, to repeat business. Signpost is growing, and we’re excited to add talent to our marketing team! We’re looking for a passionate teammate who works well across teams and departments, and is eager to join an entrepreneurial environment. 

Who is our Marketing Team looking for?

Signpost helps local service businesses capture leads, communicate before, during, and after the job, and drive more reviews and loyalty among happy customers. We’re looking for an experienced Product Marketing Manager to develop and execute our go-to-market strategy and ensure adoption and engagement with new features and the Signpost platform. 

What will the Product Marketing Manager be doing?

GTM strategy:

  • Collaborate with product organization to develop comprehensive go-to-market strategy, including value propositions, messaging and positioning, to launch new features
  • Liaise with customer success and sales teams to develop and disseminate new collateral
  • Collaborate with Director of Customer Marketing to create and deploy CS plays to drive adoption of Signpost platform and features
  • Manage influencers to promote go-to-market strategy for new features

Market intelligence:

  • Research and document competitor platforms and features within B2SMB SaaS market
  • Create competitor comparisons / “kill sheets” detailing the benefits of the Signpost platform in relation to others for use by the sales and customer success teams

Buyer personas:

  • Build descriptors of 'typical' buyers (by vertical, business size, attitude, etc); work with the sales team to effectively target, engage with, and sell to target personas.
  • Incorporate feedback from existing client base and industry experts to develop personas and create effective value propositions

Qualifications

  • Located in (or willing to relocate to) Denver metro area
  • 7-10 years of experience in tech, with 4-6 years of experience in product marketing across three core areas: GTM strategy and execution, market intelligence, and buyer personas
  • Experience and a track record of success with launching new SaaS products; experience with SMB solutions is ideal
  • Desire and ability to lead and collaborate cross-functionally, with customer success, product, and sales teams
  • Ability to work in an expanding and changing environment
  • Experience with a wide variety of marketing technology solutions
  • Data and metrics-driven mindset; bias towards action and a focus on results
  • Constant learner, driven to learn the newest trends and tools in SaaS
  • Strong verbal communication skills with consultative professional business acumen
  • Knowledge of the industry and market
  • Bachelor’s Degree or equivalent

What we offer

  • We believe a healthy employee is a happy employee! Signpost offers competitive health, dental, and vision benefits for both employees and their dependents
  • Flexible PTO Policy
  • Stock options
  • 401k plan
  • Once we’re back in the office, monthly lunches, happy hours, office outings and an incredible team that wins!
  • $100,000-120,000 annual salary

Due to Covid-19, all Signpost employees are working remotely until deemed appropriate for onsite team members to return to the office.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • JSFFrameworks
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Denver, CO 80205

An Insider's view of Signpost

How do you collaborate with other teams in the company?

We have a solid remote work culture. A highlight in my day is chatting with the team in the three-minute period when everyone trickles into standup. We exchange recipes, share travel stories, and just generally bond. Combine that with our shuffled Hackathon teams, and I know everyone in the org despite having never met most of them in person.

Max

Senior Software Engineer

What are Signpost Perks + Benefits

Signpost Benefits Overview

At Signpost, we value each of our employees and work together to utilize each unique skill set. We offer:
• Comprehensive and competitive benefits packages to all employees
• A commitment to our employees' personal development and growth
• Laptops and the equipment employees need to be successful
• Camaraderie, communication and cohesion toward our goals
• Comprehensive, hands-on training
• Support for employee groups focused on important causes

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

At Signpost, we believe a healthy employee is a happy employee!

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