ISV & Channel Product Marketing Manager
The Zoom Product Marketing team is a world class, experienced group of marketers focused on building and communicating solutions to the world as we transition back to the office and classroom. As a Zoom Product Marketing Manager, you will own every aspect of your product’s positioning, communication, and narrative.
Zoom Video Communications is looking for a Product Marketing Manager to help drive awareness & growth of our expanding suite of Zoom SDKs. In this cross-functional role, you will work closely with our ISV group, product, sales, and marketing teams to help expand market awareness and adoption, build enablement assets and sales plays, and be an active stakeholder in ISV program plans.
Responsibilities:
GTM orchestration— from program and project management to driving strategic GTM alignment and execution across business functions. You are responsible for the overall implementation of GTM.
Create content – Generate developer-centric marketing content, including blog posts, webinars, developer tutorials, and more to facilitate developer velocity.
Drive developer solution awareness — You will educate developers, partners, ISVs and customers on the features, value propositions, and capabilities of Zoom SDKs to further adoption and market penetration.
Support high-velocity release cycles for a new emerging product that’s constantly evolving and improving.
Be the voice of the developer in this public-facing role. You will work with our Developer Relations and ISV teams to evangelize and validate Zoom SDKs with developer and integrator communities.
Gathering market intelligence – Understand SDK developers’ needs through metrics and analysis, and build assets to help developers overcome challenges, and increase developer engagement with our platform.
Collaborate with product management, ISV and marketing teams to build campaigns that reach and resonate with developer & integrator audiences.
Become an expert on how SDKs and other Zoom Developer Platform solutions co-exist with the rest of the Zoom communications platform.
Develop core messaging, decks, competitive sales plays and content for target segments.
Work with other Developer Platform stakeholders to help advise Zoom’s marketing team on how & where to reach an audience that’s unique to Zoom with data-backed decision-making.
Requirements
6+ years of professional experience in product management or marketing of developer solutions.
Previous experience marketing developer products
You’ve run launches and understand how to work cross-functionally with players in ABM, PR/Comms, Sales Enablement, Brand, Advertising, Digital, Social to execute a GTM plan
Experience presenting to technical audiences and generating content for developers
You are self-motivated, self-driven, and can operate independently in ambiguous situations
You know how to launch brand new products in emerging markets
You rely on data-driven direction and have a never-ending curiosity to keep getting to the root cause of something
You know how to communicate strategy and tactics upstreams and downstream
You have the organization skills to manage multiple projects with multiple stakeholders without them falling off your plate
You have excellent written and verbal communication and interpersonal skills with a proven ability to articulate a value proposition to technical and non-technical audiences
You’re a pro at building differentiated messaging and assets
You’re humble and have a natural curiosity to always learn more
You can multitask like nobody’s business
You are comfortable presenting in front of executives and large crowds
You are a team player and have strong interpersonal skills
Bachelor’s Degree / MBA (preferred)
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Explore Zoom:
Hear from our leadership team
Browse Awards and Employee Reviews on Comparably
Visit our Blog
Zoom with us!
Find us on social at the links below and on Instagram