Integrated Marketing Manager

| Greater Denver Area
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Healthgrades is focused on providing trusted information that allows consumers and providers to make meaningful connections. As an Integrated Marketing Manager, you would showcase your impressive analytical skills and strategic planning chops. In this role, you will leverage HG’s market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.
 
What you will do:

  • You will work with clients directly to understand their marketing needs and identify relevant data insights.
  • You will create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities.
  • You will engage internal resources and partners for project/campaign planning and unified expertise.
  • You will draft proposals laying out integrated strategies and expected outcomes for client review.
  • You will report results and explain implications of executed strategies to clients.
  • You will analyze strategy results and make recommendations for optimization.

 What you will bring:

  • Ability to manage multiple projects in a fast-paced, dynamic environment
  • Excellent organizational and time management skills
  • Good understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing
  • Bachelor’s degree and 5+ years of experience in marketing planning and campaign/program execution
  • Experience with the majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua, and Salesforce Marketing Cloud
  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation
  • Ability to develop and present to stakeholders a compelling story articulating the business problem, outlining corresponding solutions, and framing the outcomes
  • Experience with development, management and evolution of consumer insights and journey mapping
  • Comfortable with 35% overnight travel

Why Healthgrades?
 
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success. 

  • Meaningful Work – empowering consumers with data to make the right healthcare decisions for themselves and their families
  • Changing the Game - evolving, fast paced culture with career advancement opportunities
  • Community Builders- partnering with local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM

Location

Downtown Location - your favorite coffee shops, restaurants, breweries, and nightlife are all steps from the office, as well as transportation lines.

An Insider's view of Healthgrades

What are some social events your company does?

There are many opportunities to socialize, from ping-pong doubles to happy hours to volunteer outings. We also have monthly events such as Pizza Day, new hire socials and holidays to connect, win prizes, play games, or grab drinks. If you need a break from your desk, there are workspaces to lounge at with buddies and get the creative spark flowing.

Dan

Data Analyst

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Someone who is committed to continuous learning and knowledge sharing. Work becomes way more fun if you're willing to explore, test, learn, and iterate together!

Alli

Director, User Experience Design

What does your typical day look like?

I lead strategic development of data-driven marketing campaigns for our healthcare clients. The day-to-day involves a lot of problem solving, teamwork, and creative thinking from campaign development to market exit, and I'm motivated by new learning opportunities and collaboration each step of the way.

Lauren

Integrated Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Culture
Volunteer in local community
Intracompany committees
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Mentorship program
Online course subscriptions available
Customized development tracks
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