Integrated Marketing Manager, Video Engagement Center at Zoom Video Communications
The Integrated Marketing Manager, Video Engagement Center will be responsible for formulating and executing integrated marketing programs in support of our newest product, Video Engagement Center. The position requires partnering cross-functionally to coordinate marketing communications and campaigns to generate engagement and new opportunities across relevant B2B audience segments. Comfortable working in a fast-paced environment with a positive attitude.
Source, plan, manage, and execute marketing programs, primarily in support of product awareness, engagement and demand generation targets
Partner with Product and Product Marketing business owners to identify objectives, craft strategy and project plans to deliver effective integrated marketing programs and customer experiences
Leverage data and insights to understand and identify target audience segments (i.e. decision makers, influencers, etc.), customizing marketing approach accordingly
Manage all aspects of program execution (concepting, intake/scoping, production/activation, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget
Partner with Product Marketing and Content Team to develop messaging and marketing content for product awareness, education, thought leadership and demand generation
Create, source and distribute content where necessary, for example (but not limited to) writing and managing customer communications, email nurtures, digital ads and social media campaigns to drive awareness, demand generation and product adoption
Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success and introduce new marketing channels
Analyze and evaluate programs and strategies to determine current and predict future performance and effectiveness
BA/BS degree or equivalent work experience
8+ years of experience running integrated marketing programs
Experience marketing UCaaS / CCaaS solutions (i.e. unified communications, contact center) or related subject matter expertise
Experience and success working in a cross-functional organization, and with a global mindset
Experience in video or web conferencing in the cloud preferred
Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize
Strong program/project management skills a must
Team player with strong interpersonal skills
Excellent verbal and written communication skills
Strong strategic thinking, leadership, communication and analytical skills required
Ability to thrive in a fast-paced, deadline-driven, high-growth environment
Comfortable on video and presenting in webinars
Colorado Salary Range or On Target Earnings:
Maximum :$187,020.00 USD
In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value. Information about Zoom’s benefits is here. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in other locations.
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.
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