The Integrated Marketing Manager, Events Solutions will be responsible for formulating and executing integrated marketing programs in support of our virtual and hybrid Events Solutions products. The position requires partnering cross-functionally to coordinate marketing communications and campaigns to generate engagement and new opportunities across relevant B2B & B2C audience segments. Comfortable working in a fast-paced environment with a positive attitude. 

Responsibilities:

•  Source, plan, manage, and execute marketing programs, primarily in support of product awareness, engagement and demand generation targets 

• Partner with Product and Product Marketing business owners to identify objectives, craft strategy and project plans to deliver effective integrated marketing programs and customer experiences

• Leverage data and insights to understand and identify target audience segments (i.e. decision makers, influencers, hosts, attendees, etc.), customizing marketing approach accordingly

• Manage all aspects of program execution (concepting, intake/scoping, production/activation, creative review process, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget

• Partner with Product Marketing and Content Team to develop messaging and marketing content for product awareness, education, thought leadership and demand generation

• Create, source and distribute content where necessary, for example (but not limited to) writing and managing customer communications, email nurtures, digital ads and social media campaigns to drive awareness, demand generation and product adoption

• Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success and introduce new marketing channels

• Analyze and evaluate programs and strategies to determine current and predict future performance and effectiveness  

Requirements:

• BA/BS degree or equivalent work experience

• 5+ years of experience running integrated marketing programs

• Experience marketing digital and/or events platforms

• Experience and success working in a cross-functional organization, and with a global mindset

• Experience in video or web conferencing in the cloud preferred

• Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize

• Strong program/project management skills a must

• Team player with strong interpersonal skills

• Excellent verbal and written communication skills

• Strong strategic thinking, leadership, communication and analytical skills required

• Ability to thrive in a fast-paced, deadline-driven, high-growth environment

• Comfortable on video and presenting in webinars

Colorado Salary Range or On Target Earnings:

Minimum:

$82,350.00 USD

Maximum :

$160,560.00 USD

In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value. Information about Zoom’s benefits is here. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in other locations.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.

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