We’re looking for someone with strong experience in campaign management specifically in the B2B Software as a Service (SaaS) space. As the Integrated Campaigns Manager, you will build and manage our integrated demand generation programs that grow the pipeline of sales qualified opportunities. You will bring strategic vision and project management skills to rolling out campaigns across multiple channels including email, social media, webinars, content syndication, and more. You have experience partnering across internal marketing teams, SDRs, and sales teams to collaborate and execute successful integrated campaigns. You will actively supervise all campaign analytics, partner with the sales operations team to build appropriate reporting on campaign performance and communicate results optimally to the team with recommended actions for optimization.

REPORTS TO: SVP, Marketing

Position Responsibilities

• Lead and build One-to-Many multi-touch, multi-channel programs, and campaigns using email campaigns, digital ads, direct mail/gifting, webinars, nurturing tactics, and more
• Collaborate with sales on scripts, outreach, and follow-up communications ensuring that workflows between sales and marketing are executed in precise, coordinated fashion
• Oversee offer creation and determine the optimal mix of campaigns and assets for target market
• Support the customer segmentation and account targeting process with Sales Ops, product marketing, and sales.
• Partner with product marketing and external agencies to create innovative marketing assets that are aligned to the buyer’s journey.
• Report on the analytics and progression of activities as part of measuring the ROI of the program and proactively and continuously optimize campaigns for effectiveness to drive measurable results
• Provide SDRs with scripting and training on key campaign initiatives; drive program execution with SDRs & ISRs

Education

• Bachelor’s degree in marketing, creative writing, or related field of study

Experience & Expertise

• 5+ years’ experience working in marketing at a SaaS company
• Experience with managing and creating multi-channel campaigns through marketing automation systems required
• Strong campaign orchestration, message optimization, persona and buying cycle experience required
• Experience with ad platforms a plus
• Experience with CRM and marketing automation systems such as Salesforce and Marketo

Competencies

• A knack for messaging consistency and style
• Data-driven and highly analytical
• Proficiency with social media analytics
• Demonstrated project and time management skills
• Team player with excellent interpersonal skills
• Excellent written and verbal communication
• Detail oriented, able to multitask and work under strict and changing deadlines
• Prioritizes and drives short term, long term and immediate needs
• Proficient with MS Office, Word, PowerPoint, Excel, Outlook
• Works well independently with minimal supervision