Jobs//Hybrid//Marketing//

Head of SEO

AdAction
| Hybrid
Sorry, this job was removed at 12:11 p.m. (MST) on Wednesday, March 4, 2020
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ABOUT ADACTION INTERACTIVE

 

At AdAction Interactive, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business. 

 

Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by six plus years of success in performance marketing. Our employees also enjoy perks and benefits like: 

  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO
  • Flexible work schedule
  • Monthly team outings and happy hours
  • Easy access to downtown Denver AND the mountains - best of both worlds! 
  • Weekly catered lunch

POSITION SUMMARY

AdAction Interactive is seeking a data-driven Head of SEO to drive natural search growth across our corporate site and growing portfolio of owned and operated properties. As a crucial leader in our growth marketing discipline, you’ll drive end-to-end execution through collaboration with Product, Content, Analytics and Engineering teams, and report results and insights to partners and executives. 

We're looking for someone who is comfortable working in ambiguity, without much legacy, building the approach and strategy from scratch. The right candidate will be highly analytical and will enjoy exploring creative approaches that result in the best possible return on investment. This position requires someone that can plan strategically and fulfill tactically in order to improve our organic presence and website infrastructure. The Head of SEO will possess a high level of creativity, attention to detail, technical prowess, digital marketing knowledge and project management skills. 

RESPONSIBILITIES

  • Oversee SEO implementation across content and corporate sites.
  • Develop and oversee the execution of strategic online customer acquisition plans designed to maximize volume and conversion.
  • Monitor, analyze, and report on SEO channel performance, including leads, customers, traffic, site utilization, keyword performance, site performance, and competitive benchmarking.
  • Stay abreast of industry trends, search engine algorithms, rules, techniques, and changes in products and platforms.
  • Partner with external agencies/vendors to create, implement, and optimize natural search campaigns across multiple search engines and brands.
  • Manage Ranking and Keyword status by producing keyword analysis. Manage tracking, managing and distributing daily and weekly organic rankings.
  • Partner with Content team to ensure that all copy is engaging as well as user and SEO friendly.
  • Combine internal and external research to identify key growth opportunities, making recommendations or managing projects to expand and optimize owned and operated assets.
  • Analyze and report on site usability and make SEO-informed recommendations to Product and Growth teams responsible for site architecture, navigability, and interactive elements.
  • Responsible for leading technical website audits to identify bugs, errors and optimizations needed to improve SEO performance.
  • Develop and implement link building strategy.

QUALIFICATIONS & EXPERIENCE

  • BA/BS degree in marketing or analytical field.
  • 5+ years of technical SEO experience with a proven record of innovative SEO strategies.
  • Detailed knowledge of SEO best practices, Google quality guidelines and search engine criteria/algorithms.
  • Experience with SEO applications, tools, and web analytics packages.
  • Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.
  • Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
  • Excellent verbal, written, and presentation skills.
  • Proven success in utilizing analytics to provide strategic recommendations and drive concrete action.
  • Experience or strong desire to work in a fast-paced startup environment.
  • Experience working with in house Analytics team and self serve platforms for report generation and analysis. SQL experience preferred. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • SpringFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Amazon Web ServicesDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • FullContactLead Gen
    • Outreach.ioLead Gen

Location

We have a best-of-both-worlds location with the Rocky Mountains in our backyard while being less than 20 minutes from downtown Denver

An Insider's view of AdAction

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

What are AdAction Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
New hires receive a home office stipend to set up their home office and are not required to come into the office if they work better remotely.
Diversity
Mean gender pay gap below 10%
Diversity employee resource groups
AdAction has a women's group which has a mentorship program and other company sponsored learning events.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions.
Disability insurance
AdAction offers long term disability insurance that covers up to 60% of an employees salary for up to 11 weeks.
Dental insurance
AdAction covers 70% of employee and dependent premiums for dental coverage.
Vision insurance
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health insurance
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given three plan options to best fit their needs.
Life insurance
Wellness programs
We provide an annual $500 wellness stipend to ensure employees are living their best life.
Mental health benefits
We provide access to an EAP program for employees needing help in any aspect of life.
Financial & Retirement
401(K)
401(K) matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Generous parental leave
AdAction offers up to 16 weeks of paid parental leave.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid volunteer time
Paid holidays
All employees are granted paid time off to observe all major holidays.
Paid sick days
Office Perks
Company-sponsored outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Free snacks and drinks
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some meals provided
AdAction provides a weekly catered lunch on Thursdays.
Company-sponsored happy hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Onsite office parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
All new hires (whether fully remote or not) are offered a $1,000 stipend to set up their home office.
Onsite gym
Professional Development Benefits
Job training & conferences
AdAction offers a $1500 annual L&D stipend to help employees learn and advance their careers.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Paid industry certifications
View full list of perks + benefits

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