Head of Enterprise Account Marketing (ABM) at Zoom Video Communications

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Zoom is seeking a - to drive Zoom's enterprise business. As the Head of Enterprise Account Marketing (ABM), the leader's dynamic and progressive approach will drive initiatives that impact the growth of Zoom's business. This role reports directly to the Head of Customer & AMER Field Marketing for Zoom, and is responsible for driving awareness and adoption of Zoom across North America..
This leader will be accountable for defining the field marketing strategy and driving North America marketing programs to grow and convert sales pipeline and revenue. This role will lead a team of marketing leaders that develop and run campaigns and programs to generate quality leads, move prospects through the sales cycle, build deeper customer relationships, and grow customer usage. The person in this role works collaboratively with sales leadership, business development, product marketing and other marketing teams to strategically design and execute marketing initiatives, both directly and with Partners.
The ideal candidate will have experience with vertical, account-based, executive audience and field marketing for technology products/services. The right candidate will have a combination of creativity and analytical skills and an entrepreneurial spirit.
RESPONSIBILITIES
- Define marketing strategies and programs that build awareness, acquire net new accounts, and increase customer usage across all sales segments (ie/Enterprise, SMB).
- Work closely with sales leadership and sales operations to identify and track joint goals around funnel leads, pipeline revenue, sales opportunities, and conversion.
- Build scalable, repeatable marketing programs that have broad but targeted reach.
- Continually experiment and introduce new approaches to marketing that engage customers and prospects in innovative ways.
- Manage and review marketing budget.
- Forecast and be responsible for quarterly targets.
- Evaluate and optimize iteratively based on business priorities and customer behavior and needs.
- Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership.
- Attract, develop, coach, and build a high performing marketing team. Create an inclusive, dynamic working environment that motivates the team and creates a path for growth.
- Keeping updated on market trends & competitor strategies.
QUALIFICATIONS
- 15+ years of relevant marketing experience, plus experience marketing B2B technology products or services.
- 5+ years experience managing teams.
- Bachelor's degree in business, marketing, technology, or relevant field of study (MBA preferred).
- Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments.
- Problem-solver with strong analytical skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance.
- Proven track record of leading high performing teams that create and execute field and partner marketing programs.
- Demonstrated experience working with sales leadership and sales teams in driving pipeline and revenue.
- Proven success managing complex and multi-faceted marketing programs and driving projects to completion.
- Adept at making resources allocation decisions and tradeoffs to make the appropriate long term strategic investments while maintaining the short-term delivery of results.
- A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
- Proven knowledge of lead flow process and sales and marketing automation tools, such as SFDC.
- Outstanding communications skills - written and verbal.
- Highly organized and detail-oriented.
- Interested in building teams, programs, processes.
- Not afraid to try new things - driven to constantly improve results.
- Ability to manage time and juggle multiple priorities to execute high quality deliverables
- Superior oral and written communication skills with an innate attention to detail.
- Experience working in a fast-paced and highly cross-functional organization.
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom's values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.
Explore Zoom:
  • Hear from our leadership team
  • Browse Awards and Employee Reviews on Comparably
  • Visit our Blog
  • Zoom with us!
  • Find us on social at the links below and on Instagram
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Technology we use

  • Engineering
  • Sales & Marketing
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Location

We are located North of the DTC area. Just a short drive away you can find trendy restaurants, bars, and the Cherry Creek Reservoir!
The United We Tech Series: The Zoom Episode
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An Insider's view of Zoom Video Communications

What’s the vibe like in the office?

This office is fun, driven, smart, and happy. We’re proud of each other, our product, and how we work hard to make our customers happy and cared for.

Michael

Developer Advocate

What projects are you most excited about?

Right now, I’m most excited about optimizing our enablement programs at Zoom. As our team grows, it’s vital that we scale our programs and processes thoughtfully to ensure every Zoomie feels comfortable, confident, and equipped for success in their role. Watching individuals evolve as Zoom experts is both fun and fulfilling!

Ashley

Customer Success Operations Manager

How has your career grown since starting at the company?

In my year and a half at Zoom, I’ve had the privilege of moving from a BDR, to a Team Lead, to an Account Executive. Through each step, my manager was transparent, approachable & committed to my own professional growth. Zoom recognizes that not all career paths are the same, and each manager takes an individual approach to identify what drives you.

Nicole

Small/Medium Business Account Executive

How do you empower your team to be more creative?

One of the things I love about Zoom is the trust they have in me that allows me to be creative. Being a leader at Zoom I'm able to watch my team collaborate and teach each other. For me that's creativity. People with different ideas and experiences working together with one purpose. By empowering people to be creative you open the door to success.

Tuckett

SMB VAST Sales Manager

What makes someone successful on your team?

Teamwork is in our day to day, not only with other BDRs, where each can provide different points of view in a situation, but also with the Account Executives that are an indispensable guide to succeed when looking for new clients.

Sandra

Business Development Rep.

What are Zoom Video Communications Perks + Benefits

Zoom Video Communications Benefits Overview

Zoom offers a wide range of benefits and perks to ensure our employees feel supported, enriched and cared for including free books, a wellness credit of $300 per month, and a multitude of Zoom-sponsored activities and celebrations to help you Work Happy.

To deliver this happiness to our employees, Zoom employs above-market and progressive compensation programs. At Zoom, we believe this is achieved through analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Happy Crew is comprised of around 150 volunteers globally that deliver happiness internally to Zoom Employees!
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Employee Resource Groups include Veterans and [email protected] with more on the way!
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Zoom listens to its employees. We’re growing and want our employees to be as happy as possible. One way we deliver this happiness is by continually building our benefits programs to best fit the wants and need of our employees. We also hold monthly Zoom Meetings with the whole company and our CEO Eric Yuan himself addresses questions or concerns submitted by employees. If you want to feel heard and appreciated join us in our ever evolving company and product!

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