Head of Content Marketing

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We are thrilled to announce Handshake’s $200M Series F funding round. At Handshake, we believe that a career opportunity shouldn’t be determined by who you know or what you’ve done. It’s about what you can - and will - do. Your future, not your past. Our Series F fundraise and new valuation of $3.5B will fuel our next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

Handshake is the #1 place to launch a career with no connections, experience, or luck required. Handshake’s community includes 20 million students and young alumni around the world from 1,400 educational institutions, including four-year colleges, community colleges, boot camps, and 290+ minority-serving institutions. The platform connects up-and-coming talent with 650,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, nonprofits, and even sports teams like the LA Dodgers. Handshake is headquartered in San Francisco with offices in Denver, New York, and London and teammates working globally.

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply. 

If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.

Your Impact:

Handshake is hiring a Head of Content Marketing reporting to Sr Director of Corporate Marketing on the Employer (B2B) Marketing Team. In this role you will lead our employer content marketing and editorial team to produce compelling, relevant content that supports thought leadership, integrated campaigns, blog and website traffic, and drive acquisition as well as customer retention. 

You are a creative marketing and content professional with a strong writing background, excellent storytelling skills, and extensive experience developing content throughout a full marketing funnel that appeals to your target audience. You will have a keen sense of the messages, stories, engagement models, and tactics that make sense with different audiences, roles, and seniority. You understand what can keep our users (recruiters) coming back to Handshake for information, but also what can attract the attention of a C-level executive. You aren’t afraid to experiment with different media, whether it’s social, video, articles, events, stories, podcasts, or other new channels and platforms. 

As the leader in early talent recruitment, Handshake is transforming how employers connect with students and Gen Z talent, and ultimately creating a more equitable way for them to move from college to career. You will be a leader across the company in getting these impactful stories out to market.

Your Role

  • Produce a cohesive content strategy and vision: Engage leaders and stakeholders and think creatively to align around the bold vision and strategy for content marketing to our employer audience.
  • Develop our content roadmap, including the development of themes/topics, alignment with integrated marketing initiatives, content creation, curation, and distribution and syndication with the end goal of accelerating thought leadership and awareness, elevating campaign impact, acquiring new customers, and driving customer success.
  • Serve as an in-house editor-in-chief for all external-facing employer content, and mManage and mentor a small, but high-performing content marketing team that touches nearly every word that is put in market.
  • Develop a strong understanding of our customers and the market. Identify what motivates them and uncover the questions that current and potential customers are asking to ensure we’re answering them in our marketing campaigns and collateral.
  • Collaborate across various content-producing teams at Handshake to ensure we’re consistent in our corporate and employer narratives, as well as creating opportunities and efficiencies between teams.
  • Work cross functionally with Demand Generation and Ops on audience and distribution strategy, with PMM on understanding our customers, with Field Marketing and Events on content and narratives to be put through our most successful channel, with Communications on larger trend pieces, with Insights to tell data-driven stories around early talent and DEI, and more. 
  • Gather relevant metrics and feedback to understand the impact and effectiveness of content programs on the business and to inform strategic decisions. Develop an understanding of—and build a model for—how to measure content’s influence on both awareness and closed-won business.

Your Experience:

  • Senior experience (incl. management) in content marketing or similar roles, ideally within B2B SaaS. Bonus if you have experience in HRTech or Talent Acquisition.
  • A strong point of view for the future of our content strategy and how it maps to our campaigns; experience in building out the business case to pursue it.
  • Copyediting experience with best-in-class standards for editorial quality. In addition, you bring an immaculate attention to detail across all of your work.
  • Ability to thrive in a fast-paced environment.
  • Strong project and team management skills; can drive from insight to ideation to execution, manage multiple projects at once, and re-prioritize as needed.
  • Proven experience mapping SEO initiatives to company growth imperatives.
  • Experience using Google Analytics, Google Search Console, and Google Trends to make informed content decisions.



For cash compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

Benefits:At Handshake, we'll give you the tools to feel healthy, happy and secure.

  • Stock: Ownership in a fast-growing company.
  • Hub-Based Remote Work: Handshakers can enjoy the flexibility of remote work whilst ensuring in-person collaboration, and team experiences remain possible.
  • Financial Management with Origin: We provide you with a professional financial planner via Origin to gain a better understanding of making the most of your compensation, equity, benefits, and perks.
  • Paid Parental Leave: All new parents at Handshake (both birth and non-birth giving) are encouraged to take time to focus on their growing family and are eligible for paid family leave. US Handshakers are provided up to 16 weeks of paid family leave for birth-giving parents and 10 weeks for non-birth-giving parents.
  • Mental Health Assistance: We are here to support you in every step of your mental health journey; our benefits include Employee Assistance Programs that offer counseling support for those eligible. 
  • Home Office Stipend: Handshake offers $500/£360 for you to spend on setting up a productive and comfortable workspace at home.
  • Learning: Learning & Development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career.
  • Team Bonding: Regularly scheduled virtual company-wide and team events! Once it’s safe, we’ll provide meaningful connection points throughout the year for Handshakers to build community and meet teammates in person.
  • Great team: Working with fun, hardworking, nice people who are committed to making a difference!

(US Handshakers)

  • 401k: We care about your ability to save for your future. Launching Spring 2022, Handshake will offer a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • Healthcare: World-class medical, dental, and vision policies including LGTBQ+ Coverage.
  • 2022 Time Off: All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. We also offer 8 standardized holidays, 2 additional days of flexible holiday time off, and 2 one-week periods of Collective Time Off (7/4-7/8/2022) and (12/26-12/30/2022).

(UK Handshakers) 

  • Pension: Handshake matches 3% of your salary towards your pension scheme. 
  • Healthcare: Handshake's comprehensive healthcare policy covers 100% of employee premiums & 100% of dependent premiums for medical, dental, and vision benefits.
  • 2022 Time Off: Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.

Benefits above apply to employees in full-time positions.

Looking for more? Explore our comprehensive US benefits at joinhandshake.com/careers.

 

Interested in what Handshake’s San Francisco HQ is like when we’re together? Check out this video: 

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Location

1200 17th St., Denver, CO 80211

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