Head of B2B Marketing at Guild Education

| Greater Denver Area
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Guild is hiring for a Head of B2B Marketing to accelerate acquisition of new employer partners by developing and executing B2B marketing strategy that will support our Enterprise Sales team with a steady flow of qualified leads. In this role, you’ll build out a team to drive our B2B demand generation strategy to leverage thought leadership content and case studies to penetrate Employers in our addressable market. 

We are looking for a leader who has experience contributing to an Enterprise Sales motion at the top of the funnel, with a passion for testing, learning and iterating. In this role, you’ll have a unique opportunity to drive an Account Based Marketing strategy that will allow us to increase our deal velocity and multiply the impact our solutions have on our clients employees. 

As the Head of B2B Marketing you will:

  • Ensure consistency of messaging in demand generation campaigns and to amplify competitive differentiators and optimize account based marketing programs.
  • Manage team members to ensure websites, landing pages, owned digital and paid channels actively promote demand generation content and campaigns.
  • Select and manage tools and marketing technology (stack to achieve goals.
  • Develop compelling content that captures attention of top-of-funnel leads, as well as accelerate deals through the sales and marketing funnel.
  • Drive thought leadership in the market around Guild’s mission and best practices for Employer Partners 
  • Develop overall field marketing strategy objectives and supporting events calendar with comprehensive pre-show, on-site and follow-up campaign efforts to drive interest from attendees and accelerate engagement with existing opportunities.

In this role, you’ll work closely with Karina Salenieks, Greg Siegel, Zoe Weintraub and other members of the Partnerships team. You regularly will collaborate with other Guild leaders including our Solutions Consulting, PR and Sales Operations leaders.

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion. 

We also just became the latest female-led company to hit a $1billion valuation and the only B-corp with those qualifications. Our Series D round was led by Ken Chenault, General Catalyst Partners chairman and former CEO of AMEX, and joined by Emerson Collective, LeadEdge Capital, and Iconiq. 

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
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    • ReactLibraries
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    • CircleCIFrameworks
    • Auth0Frameworks
    • PostgreSQLDatabases
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    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • ClubhouseManagement
    • Google DocsManagement
    • AirtableManagement
    • MiroManagement
    • SalesforceCRM
    • LookerCRM
    • SendGridEmail
    • MarketoLead Gen

Location

370 17th St., Suite 3600, Denver, CO 80202

An Insider's view of Guild Education

What’s the vibe like in the office?

We're fast-paced and got a little bit of a startup vibe, so there's always plenty to learn from and grow!People are collaborative and ready to bring their knowledge, experience, and ideas to the table to make sure we're doing right by each other and our students.As hard-working as everyone is, you can also be rest assured we also love to celebrate!

Kendry

Bilingual Student Success Advisor

How do you collaborate with other teams in the company?

We're incredibly cross functional and believe heavily in developing and cultivating strong relationships not only with our external partners, but internally across and within departments as well. One of my favorite traditions is that each new hire at Guild is given a coffee card when they start to encourage them to grab coffee with others and get t

Annie

Partner Marketing, Employer Success

How has your career grown since starting at the company?

Since my humble beginning as a Guild Intern, I have had opportunities afforded to me that stretch me in ways that align with my values and push me to be a little uncomfortable while still having welcome support. I’m now in a position where I get to learn first-hand from experts that I don’t believe I was qualified for before working at Guild.

Paco

Senior Associate of University Operations

What kinds of technical challenges do you and your team face?

My team works on ensuring that new users can find what they need and engage with our platform easily. Many of the technical challenges we face involve scaling the early-stage version of Guild’s app into something more flexible for our next growth phase. We deal with the difficult (but fascinating!) tradeoffs of these decisions every day.

April

Software Engineer

What are Guild Education Perks + Benefits

Guild Education Benefits Overview

At Guild, we’re expanding opportunity for America’s workforce, and we’re committed to doing the same for our own employees by supporting them professionally and personally. Guild offers benefits and perks to support all employees and their families. From $0 medical premiums to a flexible parental leave policy to tuition assistance to company equity for all employees, we have something for everyone at Guild.

Culture
Volunteer in local community
Guild has a yearly "Guild Gives Back" day, where we provide organized volunteer opportunities to all our employees as well as a "12 Days of Giving" around the holidays!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Guild has a highly diverse management team, with nearly 75% of employees reporting to female leadership.
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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