Growth Marketing Specialist at OrthoFi

| Greater Denver Area
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The Opportunity:
We are looking for a driven and results oriented Growth Marketing Specialist to join our team. As a critical member of OrthoFi's Marketing team, this role reports into the Director of Marketing and will make a significant impact on our pre-sales prospect pipeline. The Growth Marketing Specialist will be responsible for developing, planning, and executing email marketing campaigns that generate new lead activity, grow and nurture the opportunity pipeline, and ultimately drive lead conversion. This role will work closely with our marketing, sales and sales enablement teams to creatively and effectively communicate OrthoFi's value proposition across the buyer's journey. The ideal candidate is a creative, talented storyteller that is passionate about developing compelling content to drive demand and thrives on identifying and pursuing new opportunities to help drive business growth.
Essential Job Functions:
  • Support the development, planning and execution of our overall marketing, demand generation, and lead conversion strategy.
  • Develop and execute high-performing email marketing and lead nurturing campaigns that align with our overall lead generation and conversion goals.
  • Build and manage campaigns/programs in marketing automation platforms that align with best practices and ensure end-to-end tracking for attribution reporting.
  • Create lead nurture campaigns based on previous email engagement and website interactions.
  • Implement drip campaigns using segmentation strategies and buyer's journey best practices.
  • Develop and write concise, compelling copy that resonates with partners, clients and prospects.
  • Develop a deep understanding of customers, products and the buyer's journey.
  • Keep up to date with latest industry trends to ensure that content is relevant and appealing.
  • Track, measure and analyze campaign results, program success, report metrics and recommend improvement opportunities to optimize conversions.
  • Work collaboratively with other cross-functional teams, including Sales, Account Management, Training & Implementation, Product, etc.
  • Assist with the planning and execution of trade shows and industry events by providing pre- and post-event marketing support.

Required Skills:
  • 3+ years of experience in B2B marketing with an emphasis on demand generation and lead conversion.
  • Proven success generating demand and converting qualified leads using email marketing, content marketing, webinars, and/or social media marketing.
  • Strong communication skills with experience working closely with sales, sales enablement, creative, product, and other cross-functional teams.
  • Excellent project management skills with the ability to organize, prioritize and manage multiple tasks simultaneously with great attention to detail.
  • Strong copywriting and campaign-building skills to effectively communicate value proposition across various content channels.
  • Experience leveraging Hubspot, Salesforce, and other marketing analytics tools to launch, optimize and scale programs.
  • Experience with A/B testing email copy, subject lines, and landing pages in order to optimize campaign/program effectiveness.
  • Ability to work as part of a team and individually in a fast-paced environment.
  • Adaptable, fast learner with a growth mindset and drive for continuous improvement.
  • Experience working in orthodontics, dental or health tech industries is a plus.

Who We Are
OrthoFi is an innovative, tech-enabled solution that helps Orthodontists start more patients and give them more time to provide great quality care. With the recent acquisition of OrthoBanc, OrthoFi is now the US orthodontic industry leader in practice financial management, working with over 2,000 practices in the US. Collectively with OrthoBanc, OrthoFi has helped over 3.2 million patients access quality, affordable Orthodontic care. Our combination of cutting-edge Patient Acquisition software and robust Revenue Cycle Management solutions helps practices grow by over 13% YOY and manages patient and insurance billing and collections with exceptional collection results that exceed industry standards. The company has about 300 employees, with offices in Denver CO and Chattanooga TN.
In the OrthoFi community, members are valued for who they are, supported no matter where they are, and motivated to excel personally and professionally. People who join our community are self-starters and love a challenge! We're looking for passion-driven, dynamic individuals that are excited about a fast-paced and fun environment. Our team enjoys the opportunity to impact people's lives and help to create more smiles every day.
We pride ourselves in our culture as a people-first organization, demonstrated through recent achievements of being ranked in Built in Colorado's list of Top 100 Digital Companies in Colorado. We were also recognized by the Denver Business Journal as one of Denver's fastest growing companies and ranked on the Inc 5000 list of fastest growing private companies in the US multiple years in a row!
What's in it for you...
  • Full medical, dental, and vision benefits with 100% employer paid options
  • 401(k) match
  • Supportive culture with one-of-a-kind growth and development opportunities
  • Option to work from home or in the office
  • Employer HSA contribution
  • Paid Parental Leave
  • Company and team outings
  • Peer-to-peer recognition program
  • Casual dress atmosphere
  • Company sponsored premium subscription to the Calm app
  • Vendor discounts

Compensation: $60,000 - $75,000/year
** Please note that the above compensation information is a good faith estimate for Colorado-based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**
Work Authorization: You must be authorized to work for any employer in the US.
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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • TypescriptLanguages
    • AWS LambdaLanguages
    • Angular (7)Languages
    • ReactLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ZohoCRM

Location

Fun fact! Our building used to be a manufacturing facility for Ford Model T cars. We're conveniently located at I25 and Broadway.

An Insider's view of OrthoFi

How does your team reward individual success?

We use a program called Kazoo to publicly reward and recognize team members. This is widely used, and is a great way to show your teammates some love for their hard work. We also reward team members who have received the most recognition for OrthoFi's core values.

Will Hoberg

Product Manager

What kinds of technical challenges do you and your team face?

We face challenges quite similar to other web shops, in that we have a legacy platform that could always be shinier and more robust, design considerations of how to move it into new technology stacks that are quicker, and the very fun challenges of how to move entire static human-driven workflows into dynamic new technologies.

Nate Stevens

Software Engineer

How do you empower your team to be more creative?

We believe creativity will come if we can appropriately turn our teams loose to solve business problems. We have adopted the Spotify Agile org model to promote autonomy, responsibility, and ownership to each of the teams to help aide this.

Steve O'Quin

VP of Technology

What’s the vibe like in the office?

Balanced. The vibe is the office always seems to be fun. I get excited going into work knowing I am going to be able to see my co-workers. There is an understanding that work needs to get done, but it doesn't have to be a drag.

Devin Gray

Software Engineer

What are OrthoFi Perks + Benefits

OrthoFi Benefits Overview

Full medical, dental, and vision benefits with 100% employer-paid options
401(k) match
A supportive culture with one-of-a-kind growth and development opportunities
Option to work from home or in the office
Employer HSA contribution
Paid Parental Leave
Company and team outings
Peer-to-peer recognition program
Casual dress atmosphere
Company sponsored premium subscription to the Calm app
Vendor discounts

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Mental Health Benefits
We offer a premium subscription to the Calm App for mental fitness.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
OrthoFi matches 2% of employee contributions after 90 days of employment.
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
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