Good Buy Gear is an online marketplace for secondhand and open box baby and kid gear. Our mission is to reduce consumerism and become the country's trusted source for baby and kid gear.

Good Buy Gear has already emerged as the industry leader by giving secondhand shopping the legitimacy and convenience it deserves. Today’s parents value sustainability, convenience, and reuse more than ever.

As the Lifecycle Marketing Manager you will combine analytical rigor with emotional storytelling to deliver on a lifecycle and retention strategy that ensures we’re sharing the right message at the right time and building evangelists out of our existing customer base. 

The ideal candidate has extensive knowledge in cohorts and segmentation, is a thoughtful strategist and executor who thrives on understanding the customer journey end-to-end. You’ll develop a deep understanding of the Good Buy Gear consumer journey, and manage multi-channel lifecycle marketing programs across multiple channels (Email, SMS, etc.), working closely with acquisition. This role is a mix of strategy & execution, where you will wear multiple hats to not only orchestrate the marketing plan but also roll-up your sleeves to execute. 

Responsibilities:

• Retention strategy: Define, own, and drive the lifecycle retention strategy, leveraging email, SMS, loyalty, and push channels from lead generation to engagement and increasing customer flywheel of buyers to sellers, ensuring best practices are implemented to maximize deliverability and maintain appropriate segmentation.
• A/B testing roadmap: Build and execute a testing roadmap while regularly sharing out clear performance, test results, best practices and key learnings with the team to improve growth and optimize multi-channel messaging. You’ll own the analytics and reporting on the lifecycle program and its effectiveness 
• Best-in-class digital experience: Utilize customer insights to work cross-functionally across product, tech, and marketing teams and optimize for the best-in-class digital user journey. Uplevel the digital experience with updated promotions, merchandising, product page creation, and creative refreshes that encourage frequency and retention.
• Consumer insights: Understand and report on customer behavior, sales data and customer feedback to create forecasting strategies that drive retention and LTV, based on both individual and cohort behavior.
• Ongoing Improvement: Champion the effort to continuously advance the effectiveness of our customer marketing strategies, tactics and systems

Requirements:

• 5+ years of Lifecycle Marketing experience, MBA or BA/BS degree
• eCommerce experience is a must!
• Experience building out channel strategies for email, with an emphasis on personalization and experimentation
• Experience building email templates utilizing personalization and dynamic templating logic
• HTML / CSS knowledge is a plus
• Proficient in Excel, SQL and data viz a plus
• Highly data-driven with the ability to interpret data into actionable insights

What we offer...

The estimated salary range for this position is $60-90k annually plus equity.  Actual compensation is commensurate with experience, skills, and education. Beyond cash compensation, we value work-life balance. You will have access to competitive PTO, parental leave and paid Holidays. We provide flexible schedules and workplace options. Benefits go above and beyond medical, dental, disability, and vision with additional options like a 401k plan, employer paid basic life insurance plan,  monthly diaper subscription and discounts on all our Good Buys! 

We value diversity...

Good Buy Gear, Inc. is an inclusive workplace and values diversity in its team members. We give all qualified applicants equal opportunity and we make hiring decisions based on job related factors. Those with a subset of these requirements are encouraged to apply.  We are looking for a flexible team player who can grow with the company and team! We do not discriminate based on any information on the application including race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, pregnancy, genetic information, veteran status, or any other status.