Growth Marketing Manager

| Greater Denver Area | Remote
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About Trelora

Trelora is a modern discount real estate brokerage. We streamline the process of buying and selling homes through software and a team-based approach, enabling our agents to close more deals at a lower cost while maintaining best-in-class customer satisfaction. We’ve saved buyers and sellers over $64 million, and we’re just getting started. Join us in making real estate simpler and more affordable for homeowners nationwide.

The Role

We are looking for a strategic marketing leader to own key portions of our acquisition strategy as we scale to new locations across the US. In this role you will be responsible for planning, implementing and managing Trelora’s growth marketing initiatives to acquire customers. 

You will collaborate closely with our CPO on customer segmentation, research, and business intelligence and with our Senior Marketing Manager and Web Optimization Manager on messaging, channel strategy, and implementation. You will also collaborate with our Sales team to deliver a consistent customer experience throughout the sales funnel.

An ideal candidate for this position has several years of experience running consumer marketing campaigns across channels as well as a knack for identifying creative new ways to communicate a compelling value proposition to a target audience. 

Our team is based in Denver, CO and Raleigh, NC but working 100% remote currently. We also have offices in Seattle, WA, Phoenix, AZ, St. Louis, MO, Charleston, SC, and Atlanta, GA. Candidates in any of these current target markets are preferred but not required.

Key Responsibilities

  • Develop and implement an effective national marketing strategy in collaboration with the Marketing, Product, and Sales teams.
  • Manage and optimize lead generation campaigns across an evolving set of digital and traditional channels to increase our ability to cost-effectively generate interest.
  • Conduct competitive analysis and customer research to understand our customer segments and improve targeting and lead relevance.
  • Evolve our brand voice to write compelling ad content with clear calls to action for prospective customers.
  • Maintain accurate budgets and tracking to ensure our marketing spend is targeted and efficient.
  • Collaborate with Sales and Realty teams to maintain alignment throughout the customer journey.
  • Stay up-to-date with the latest digital and offline marketing best practices and technologies.
  • Analyze potential strategic partner relationships for company marketing.
  • Advertise Trelora clients’ homes to generate interest from potential buyers.

Required Knowledge, Skills and Abilities

  • 7+ years of professional experience in marketing or relevant roles.
  • History of using data to drive business outcomes.
  • Mastery of digital marketing tools and techniques.
  • Strong communication, messaging, and copywriting skills.
  • Entrepreneurial attitude and an ability to solve problems creatively.
  • Collaborative orientation and an ability to lead and mentor colleagues.
  • An ownership mentality and a drive for measurable results.
  • Interest in and familiarity with residential real estate.

It’s Good to Work With Us

  • Competitive salary based on experience and skill set
  • A collaborative and supportive team culture
  • Unlimited PTO
  • Health insurance
  • 401k
  • Parental leave
  • Life and AD&D insurance
  • Legal and Identity Protection plans
  • Vision insurance
  • Dental insurance
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Location

2401 15th Street, Suite 150, Denver, CO 80202

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