Growth Marketing Manager

| Greater Boulder Area
Send your resumé, cover letter expressing why you would be a great fit for this role, and any references and certifications you may have to [email protected]
Apply now

We’re looking for a self-starting, creative, and data-driven lead generation leader to join Backbone as a Growth Marketing Manager. The Growth Marketing Manager will own the strategy, development, and execution of our paid, earned, and owned channels to drive growth for Backbone's lead generation initiatives which are the beginning of our sales funnel. This is a highly collaborative role that will partner across functions including product, engineering, sales, copy, and design to take our SaaS platform to the next level of notoriety and engagement while working out of Backbone HQ in Downtown Boulder, CO.

The Growth Marketing Manager will have a strong emphasis on analyzing our marketing and sales funnels and creating a testing strategy to systematically improve performance across channels. This person will also oversee execution, and optimization of marketing campaigns across email, paid media, in-product, events, and offline channels.

What you’ll do:

• Lead the execution of campaigns that drive growth for our sales pipeline, partnering closely with all departments
• Set ambitious growth and retention targets and develop quarterly marketing plans to meet them
• Have a holistic understanding of the entire purchase funnel across marketing and product touchpoints
• Work closely with product design, client success, and marketing to market new products and enhance existing sales strategies
• Partner with design and copywriters to develop clear, compelling, and differentiated marketing collateral across channels
• Develop a cross-channel demand generation strategy including audience segmentation, lead nurturing, marketing automation, and optimization
• Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to determine ROI
• Drive overall lead generation strategy from forecasting, budgeting, and planning to resource allocation, prioritization, campaign execution, optimization, and reporting
• Analyze findings, report on KPIs, and present recommendations to a broader group of stakeholders week over week to drive visibility around incremental funnel optimizations

Qualifications you have:

• 3-5 years of experience in fast-paced, startup, tech company environments 
• Deep knowledge of Campaign management, ad-buying, messaging and reporting
• Track record of using metrics and analytics to make data-informed decisions
• Knowledge of local, state, and national marketing practices
• Strong interpersonal skills
• Well-organized with excellent leadership qualities
• Proven management skills with the ability to train, influence and engage direct and indirect reports and peers
• Strong work ethic and initiative with a very positive attitude
• Ability to represent Backbone at conferences and events

Why you should apply:

• You’re passionate about connecting the best brands with the best platform to build products
• You enjoy ownership and autonomy in your work
• You thrive in a dynamic startup environment
• You seek opportunities to improve and grow, always learning to do things better

Benefits and opportunities:

• Stocked fridge and snacks
• Fully covered Medical/Dental/Vision
• Unlimited PTO
• Wellness reimbursement
• Transit benefits
• Company Stock Options

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Send your resumé, cover letter expressing why you would be a great fit for this role, and any references and certifications you may have to [email protected]
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • Churn ZeroAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • Air TableManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

A block off of Pearl Street, Backbone resides in the Boulder One Building, facing a beautiful patio and fountain. The perfect Boulder location!

An Insider's view of Backbone

What’s the vibe like in the office?

I was surprised, in a good way, about how casual and comfortable our office is. Nothing about our office is intimidatingly professional. Everyone is professional, for sure, but in a supportive way rather than in a scary, looking-down-on-you way. Everyone has everyone else's best interests at heart, and it's lead to a really tight team.

Elizabeth

Junior Growth Marketer

What's the biggest problem your team is solving?

We're building a quicker, more effective, more robust solution for people in the PLM space to replace antiquated, out of date systems. What we're doing really is revolutionary. We're becoming the one-stop shop that everyone in the consumer goods space can go to.

Paul

Senior Software Engineer

How has your career grown since starting at the company?

I started as one of the first interns at Backbone, and I've been given opportunities to excel at every turn. It's been a lot of hard work, but I've always felt really supported here. My team leader has given me more and more responsibility as time has gone on, and I'm excited to see what I can do in my first management role.

Harrison

Communications Manager

What does your typical day look like?

One of the things I love about Backbone is that I don't really have a 'typical' day. Every day looks different. I kind of act as a bridge between the a lot of our different teams because we do a lot of inter-team work. Sometimes I sit in on client calls work, because I know the platform so well. We all wear a lot of hats here!

Eva

Implementation and Operations Analyst

What are Backbone Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
We want you at your best so full-time employees are offered full health insurance through our carrier.
Life Insurance
All Backbone employees can elect for life insurance coverage through the company's HR portal.
Wellness Programs
Onsite Gym
Boulder One has an amazing full featured gym with discounted services so you can walk just a few steps out of the office to get your leg day in.
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
We currently offer a company 401(k) retirement plan which enables you to select from various funds
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
We enjoy having everyone in office however we do enable all employees to work remotely pending their manager's discretion.
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Backbone's unlimited paid vacation policy allows employees to take as many days off as they need, providing they comply with a 2-week notice policy and get manager approval.
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
We work with a lot of amazing brands so the office is a fashion show on any given day. We keep it pretty casual so we can focus on the work instead of what to wear.
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Boulder's a tough place to park, so we pay for all of our employees to use the local garages around the office.
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Relocation Assistance
For full-time employees, Backbone currently offers moving cost and travel expense reimbursement.
Fitness Subsidies
Backbone offers $100 per month for health and fitness related services.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within

Additional Perks + Benefits

Backbone tries to make life easy for our employees.

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