Growth Marketing Manager - Web Lead

| Greater Denver Area | Hybrid
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Description

Position at Funding Circle US

 

Who are we?
We want to help small businesses win. That’s why we’re here. 

We connect small business owners to investors – to create jobs, support local communities and power economies – because we believe that people are made to do more. And we want to help realize their goals. 

So, we created the leading small business loan platform. Investors have lent $13.1 billion in 130,000 loans to 90,000 small business owners. In a single year, this lending unlocked 115,000 jobs and contributed $8.4 billion to the global economy. There’s never been a better time to join! 

Be part of the team that changes everything. Let’s build the place where small businesses can get the funding they need to win and leave a legacy behind, forever.

This role sits within “Corporate Functions”. The engine of Funding Circle - we keep the business running. Whatever the discipline, we turn dreams into reality and help small businesses to win.

What will you be doing?

Funding Circle is seeking a driven and innovative Growth Marketing Manager in Denver, you will be responsible for the US marketing and blog pages of fundingcircle.com You’ll serve as the web project manager to make sure regular updates run smoothly, on-schedule, and within scope. You’ll work closely with the design team, content team, web developers and the marketing channel managers. You’ll be responsible for web updates, conversion rate optimization, landing pages, technical SEO, and the long-term web strategy.

As the Growth Marketing Manager     

  • You are responsible for the Funding Circle marketing website. You drive the web user experience and business growth. This includes: strategy, site navigation, and updates, while working closely with designers and web developers
  • Own Conversion Rate Optimization (CRO): We believe there should be a test on our top pages all the time, and you’ll build and execute against an a/b testing roadmap
  • Manage Analytics: Report and monitor web metrics via Google Analytics and Amplitude and execute on the opportunities you find in the numbers
  • Guide Search Engine Optimization (SEO): Work with our agency to further optimize on page and technical SEO
  • Partner closely with internal teams, including design, content marketing, product marketing, marketing operations, and channel managers to regularly update and improve fundingcircle.com/us/ and it’s resource center
  • Direct Vendor and agency management: Manage our web tools including a/b testing and personalization tools, analytics tools, and web development agency
  • Steward the Brand: Help ensure the website reflects our brand, voice, positioning, and messaging best practices 

Are you? 

This role requires someone who's an owner, analytical, detail oriented and thrives in a data and result driven environment. You are always curious about the why and always strive to find the next opportunity to optimize the customer experience. You enjoy diving into data to analyze performance just as much as you enjoy working with our creative team or agencies to design new creative tests. The successful candidate will actively manage performance and work cross functionally to increase customer acquisition and drive return on investment to meet business objectives. This includes tracking performance and results, report on monthly critical metrics to stakeholders, and devising test plans.

  • 3+ years Growth Marketing experience, with a deep understanding of web project management, analytics, and conversion rate optimization
  • Basic knowledge and understanding of HTML, CSS, and JavaScript  knowledge and have partnered with web developers
  • Experience with owning web analytics (Google Analytics), A/B testing (VWO, Optimizely, Adobe T&T, etc)
  • Experience scoping design and development resources to deliver on web projects
  • Excited to work with various teams at Funding Circle to improve our marketing website’s performance, including internal and external technical teams
  • Experience with b2b marketing, financial services, SaaS, or subscription products
     

Bonus

  • Familiarity with business intelligence tools (Domo, Looker, Tableau, etc)
  • Experience with tag management tools (Google Tag Manager, etc)
  • Familiarity and experience with Wordpress, Google Analytics, Hotjar, Amplitude and Marketo

 

It’s in our differences that we find our strengths. 

At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal opportunity workplace and affirmative action employer. We truly believe that diversity makes us better.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Want to Build the Incredible? We’d love to hear from you.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ClojureLanguages
    • jQueryLibraries
    • KafkaLibraries
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • Google CloudServices
    • Google AnalyticsAnalytics
    • KissmetricsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen
    • SlackCollaboration
    • Bob and Culture AmpProject Management

Location

Located in the economic powerhouse Central Business District. Easy access to all area RTD Light Rails, entertainment, and fine dining to food trucks.

An Insider's view of Funding Circle

What’s the vibe like in the office?

What attracted me to Funding Circle was more than creating a better funding solution for small businesses. It was the people I would get to work with and the value alignment I was looking for. A company that lives it's values through every decision and interaction is what I believe creates success. It's exciting to see that in action every day.

Jen

Head of Sales & Operations

What's the biggest problem your team is solving?

Product needs to find the best solution that benefits both the customer and the business - in a way that scales. We address pain points and increase points of delight for the user, then innovate via cross-functional teams to grow the business. My roadmap has initiatives to find ways to attract and say yes to more small businesses.

Francine

Senior Product Manager

How has your career grown since starting at the company?

I've gained a great deal of new skills that are leading to my career growth. Starting on the Customer Success team, I got a solid understanding of the organization from a post-funding standpoint. I explore the world of qualitative research with competitive analysis and customer interviews, and grew my speaking skills through presentations & forums.

Liza

Customer Experience (CX) Researcher

How does the company support your career growth?

During my time at Funding Circle, I have had the opportunity to work on many aspects of the business. Funding Circle has provided me with the necessary resources to develop my professional skills. Additional learning that is provided has helped me gain the necessary knowledge to do my role well while learning more about the financial industry.

Chris

Strategic Partnerships Manager

What are Funding Circle Perks + Benefits

Funding Circle Benefits Overview

Competitive salary with a robust health benefits insurance package, 401(k), and various wellness resources.

Unlimited vacation and flexible working hours

Fully-stocked kitchens with free drinks and snacks

Regular social events, team bondings, employee-lead volunteer days, and club activities (such as Women@FC, Circle of Pride, FC Impact, and Development Book Club)

Opportunities to learn, develop, and grow your career through global programs, team/functional training, and $300 annual personal development benefit

Within walking distance of public transit

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
In office Yoga every Wednesday!
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Catered lunch once per week from ClusterTruck
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted every Thursday and for many special occasions.
Onsite office parking
We offer employees a parking subsidy.
Recreational clubs
Relocation assistance
Relocation available for some key roles.
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

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