Growth Marketing Manager - Retention/CRM

| Greater Denver Area
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We are looking for a Growth Marketing Manager to join Havenly's team. The team is results-focused and thrives at the intersection of customer data, product, and marketing. You should be scrappy and have a strong technical, analytical, and marketing background – with a hunger to understand customer data and drive conversion and retention.

The Growth Marketing Manager, reporting to the Sr. Manager of Growth, will devise and manage conversion and retention focused CRM campaigns driving company metrics such as design fee conversion, AOV, returning buyers, and work with internal stakeholders to plan and execute these tests and scale programs.

Apply if: You’re a growth allstar that understands how to use complex customer data to inform conversion and retention, you’ve been a part of a fast-growing consumer or e-commerce business, and you love creating customer-focused campaigns via email, push, and on-page to drive growth.

What you’ll do:

  • Deliver successful, highly measurable conversion/retention focused campaigns pinpointing specific business goals and customer segments
  • Craft email campaigns to current customer base to create ongoing engagement with Havenly audience
  • Ability to support email campaigns with creative copywriting and content creation
  • Manage push and other engagement tools via Havenly’s iOS app through campaigns with Braze (AppBoy)
  • Work with other internal teams to develop new CRM programs around existing designer and vendor/brand lead campaigns/programs.
  • Continuous innovation and fast experimentation in CRM, including testing methodology, measurement, creative, tools and more.
  • Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive retention, engagement, and/or revenue.
  • Experience pulling data and operating out of tools similar to SQL, Looker, Excel, and other internal tools to work efficiently at scale.

What You’ll Bring:

  • 3+ years of experience and proven track record of executing successful conversion/retention and user lifecycle focused CRM programs using email, push notifications, and other digital channels
  • Experience working with email marketing tools, and systems for delivering on other digital channels (e.g. mobile notifications) including solid understanding of deliverability optimization
  • Proven experience developing cross-channel marketing plans with quantifiable impact
  • Proven knowledge of key email metrics and strategies that can increase engagement
  • Strong writing skills
  • Superb attention to detail, personal organization and project management abilities
  • Experience working at a consumer brand (tech startup) and/or ecommerce business is preferrable

Why you'll love working at Havenly

  • Smart team & big challenges - We commit to each person at Havenly that they will always have the best and smartest team members to work with and the most challenging problems to work on. We guarantee that you will never be board, and you will always learn and grow.
  • We work hard - Not only do we work hard, but we try really hard. We're never in coast mode, and constantly try to push further and faster than we thought we could. When you look back each month, quarter and year, you'll clearly be able to see both how you and the company have grown.
  • Ownership - You own a piece of Havenly, and you'll treat it as such. We constantly encourage you to seek new ways to add value, speak up in order to make things better, and grab a hold of every opportunity that comes your way.
  • Fun - Interior design is fun. Helping customers create a beautiful space they love is fun. Building a business is fun. We truly enjoy what we do, the people we work with, and this crazy startup journey that we're on. We never forget to take a step back to celebrate what we accomplish, laugh, and enjoy the time we get to spend together doing what we love.

At Havenly we hire people who exhibit gumption, act like owners, outperform, and are always playful. If this sounds like a great fit for you, and a challenge you're ready to run with, we want to hear from you.

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Location

We're located in the vibrant Cherry Creek north neighborhood in Denver.

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