Growth Marketing Manager - Organic & SEO

| Greater Denver Area
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At Vivian Health, we’re on a mission to transform hiring and recruiting in healthcare. We’re a high impact and positive impact business working to efficiently and cost effectively match the right talent to the right jobs in the healthcare sector, and as a result, help reduce healthcare costs and improve patient care.

We started by bringing transparency and increased access to the opaque and offline $17 billion temporary healthcare staffing industry, and we are now building the largest marketplace in the $1.5 trillion healthcare labor market that enables all healthcare professionals to find their perfect job opportunity, faster and easier than ever before. We empower healthcare professionals across the country by giving them unprecedented access to honest, transparent, and real-time information to aid them in their job search. We connect candidates to the highest paying, most relevant healthcare jobs in the country and we help enable research around the best places to work.

Our goal is to empower healthcare professionals to find the best jobs that fits their needs and to help healthcare employers find great talent quickly and easily. Through the Vivian Health platform, we enable staffing agencies and healthcare employers to more easily find relevant talent, communicate more efficiently, and make better hiring decisions, ultimately enabling them to serve patients more safely and effectively.

The Opportunity

Vivian is looking for an outstanding Growth Marketing Manager to join our Marketing team specializing in SEO and Organic Growth. In this role, you’ll be responsible for initiatives in growing organic traffic, starting with large scale technical SEO, to content, to anything else you can growth hack along the way. You’ll help create a roadmap for how we scale organic acquisition strategies that will attract thousands of healthcare candidates to our marketplace.

This role is highly collaborative. You will work closely with product, engineering, data and marketing to translate business needs into innovative strategies and campaigns that perform. 

What you’ll do

  • Build a roadmap for large scale technical SEO projects, work closely with product and engineering to develop.
  • Run out-of-the-box experiments that have promise to drive scalable organic growth, constantly iterate and explore new ways to drive healthcare candidates to our marketplace.
  • Be the subject matter expert for SEO and provide best practices and processes for the product and engineering teams.
  • Performing ongoing keyword research and competitor analysis to identify opportunities and assess risks Identifying and understanding content gaps and experiment opportunities
  • Work alongside our candidate marketing team to build out a content strategy that drives organic traffic
  • Build a outreach and link building program that drives consistently high quality links
  • Own a set of organic growth metrics to monitor traffic and performance and identify actionable insights to grow our organic presence and improve user experience and conversion.

What we look for

  • 5-7 years of experience driving strategy and execution of impactful large scale SEO projects
  • Systematic approach to growth through regular hypothesis, experimentation and iteration
  • Deeply technical, with an expertise in technical SEO, you’ll understand trends, algo updates, and what it takes to rank.
  • You're able to communicate the importance of SEO best practice and able to work with engineers side by side to implement.
  • Proven experience driving backlinks in a systematic way
  • Proactive, organized, curious, entrepreneurial problem solver with a “can-do” attitude and a testing-and-learning mentality  
  • Your own set of SEO tools, such as Google Search Console, Ahrefs, Screaming Frog, DeepCrawl etc.
  • Experience with analytics stacks similar to ours (Google Analytics, Looker, Amplitude and Looker, Google Data Studio) and a passion for data

Nice to have

  • Experience with Google For Jobs or other schemas
  • Experience in healthcare
  • Experience working in marketplace businesses

Benefits & perks

  • Comprehensive Health Insurance Plans including HSA and FSA Options
  • Pet Insurance
  • Flexible Time Off
  • 401K Retirement Savings Plan with Generous Employer Match
  • Access to Corporate Discount Program
  • Pre-tax Commuter Benefit Plan

 

Vivian Health is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • NodeJSLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • NotionManagement
    • WordpressCMS
    • SalesforceCRM
    • BrazeEmail

Location

Vivian Heath's Denver office currently sits in a WeWork in the RiNo neighborhood close to restaurants and several breweries. Close I-70 and Lightrail.

An Insider's view of Vivian Health

What’s the vibe like in the office?

Each office certainly has its own vibe, with Denver leading the way on being more active and outdoorsy of the bunch. We're very flexible with our schedules and work hours. Whether working from a nearby biergarten or in the office, we're driving to support our healthcare community!

Asi Behar

Head of Design

What projects are you most excited about?

I’m generally excited about anything we’re doing to get more users on the platform and placed in jobs considering the state of the world right now. Every application we facilitate is someone we’re activating to help the country face the ongoing crisis with COVID-19 in one way or another.

Travis Tucker

Lead Mobile Engineer

How does the company support your career growth?

At Vivian, I feel like my preference for what I’d like to work on is taken into account by the product and engineering team and aligned as best as possible with the company’s goals so that there’s clear opportunities for career growth. Additionally the engineering team is pretty self motivated to constantly improve our general engineering approach

Brandon Phillips

Senior Software Engineer

What are Vivian Health Perks + Benefits

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
NurseFly provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
NurseFly offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Company-sponsored happy hours
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
NurseFly offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours

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