Growth Marketing Associate (PPC) at Zestful

| Greater Denver Area
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About Zestful 

Zestful is the ultimate employee perk and reward program!

We believe workplaces are diverse and so are employees interests. 

We make it easy for companies to offer a monthly allowance for employees to use on all their favorite products and services (Spotify, Netflix, Fitness Memberships, Education, Experiences, and more) - without the reimbursement process.

Our goals are ambitious and we are hard at work building payment technology that has the potential to be used by millions of businesses and people alike. We can't wait to show you more about what we're working on!

The Opportunity

We are looking for a Growth Associate to support our Marketing team’s activities and manage special projects end-to-end. This position will help manage our paid advertising campaigns from strategy planning to implement and optimize. 

We move (very) quickly and we need flexible and collaborative teammates. Some days you'll be researching, the next you'll be building new things from scratch and other days, who knows! 

This is an awesome opportunity for someone who loves being at an early stage startup and who loves working on products that are meaningful and bring others happiness. 

What You'll Do

  • Self-manage a range of special projects aimed at fueling user growth, driving customer conversion and testing various hypotheses around marketing channels and spend

  • Strategize campaigns for paid online marketing channels using keyword planners and industry research

  • Build, optimize, and maintain campaigns in Google Ads

  • Define, execute, analyze, and optimize A/B and multi-variant tests

  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business

Skills We're Looking For

  • 2+ years of experience in a marketing role with a focus on building, optimizing, and managing PPC campaigns in Google Ads, Facebook, and Linkedin

  • Experience with analytics tools like Google Analytics, Mix Panel, Google Optimize, MS Excel, and HotJar (bonus points for Mode) 

  • Understanding of SQL is a plus

Characteristics and Attributes We’re Looking For

  • Intellectually curious and creative; consistently striving to be at the forefront of technology and relative news 

  • Independent and ability to self-manage but yet, a collaborative team player

  • Exceptional critical thinking skills that demonstrate your ability to distill complex challenges into actionable solutions

Some Benefits & Perks We Offer

  • Competitive salary and great benefits & perks! 

  • 100% paid health benefits for you and your immediate family 

  • MINIMUM of 15 days of PTO a year, aka unlimited

  • $200/mo allowance to spend with your Zestful account

  • Ability to work remotely a couple of days a week- as a team we are currently testing out WFH every Tuesday & Thursday

  • Flexible hours and serious about work-life balance

  • The ability to help us innovate as we grow!

A Few Neat Things About Us

  • We're committed to creating a diverse and open work environment where all ideas are appreciated and explored.

  • We are just getting started, meaning you'll play a critical role in helping us build this company (and learn a lot on the way).

  • We went through Y Combinator.

  • We have some seriously great investors and support around us 

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Our office is located in the bustling, art-savvy neighborhood of RiNo - we have plenty of breweries, eateries, and coffee shops to spare.
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