Government Integrated Marketing Manager at Zoom Video Communications

| Greater Denver Area
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The Integrated Marketing Manager, Government will be responsible for formulating and executing marketing programs for products, services and events targeted to our State, Local and Federal Government customers. The position entails partnering cross-functionally to coordinate customer communications and programs to generate new opportunities in targeted business functions and accounts. Comfortable working in a fast-paced environment with a positive attitude. 

Responsibilities:

  • Source, plan, manage, and execute marketing programs, primarily in support of awareness and lead generation targets

  • Partner with Government Industry business owners and partners to identify objectives, craft marketing strategy and build omni-channel campaigns in support of business goals

  • Leverage customer data and insights to understand and identify target audience segments across customer types (i.e. decision makers, influencers, etc.)

  • Manage all aspects of the campaign process (concepting, intake/scoping, execution, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget

  • Partner with Product and Industry Marketing teams to develop messaging and content for product releases, education, thought leadership, product awareness, and training

  • Create or source content where necessary, for example (but not limited to) writing and managing email nurtures, digital ads and social media campaigns to drive awareness and lead generation

  • Leverage customer testimonials and case studies effectively to drive sales

  • Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success

  • Analyze and evaluate marketing campaigns and strategies to determine current and predict future performance and effectiveness

Check us out with a free download: zoom.us/download

Zoom Video Communications is an equal opportunity employer and evaluates applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status. Our combined differences are what make us Zoom!

Requirements:

BA/BS degree or equivalent work experience

5+ years of experience running omni-channel marketing campaigns

Experience in Government or related field required

Experience and success working in a cross-functional organization, and with a global mindset

Experience in video or web conferencing in the cloud preferred

Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize, Asana

Strong program/project management skills a must

Team player with strong interpersonal skills

Excellent verbal and written communication skills

Strong strategic thinking, leadership, communication and analytical skills required

Ability to thrive in a fast-paced, deadline-driven, high-growth environment

Comfortable on video and presenting in webinars

Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Explore Zoom:

  • Hear from our leadership team

  • Browse Awards and Employee Reviews on Comparably

  • Visit our Blog

  • Zoom with us!

  • Find us on social at the links below and on Instagram

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Shell/BashLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • AWSDatabases
    • SalesforceCRM
    • ClariCRM
    • OutreachEmail
    • KnowledgeTreeEmail

Location

We are located North of the DTC area. Just a short drive away you can find trendy restaurants, bars, and the Cherry Creek Reservoir!

What are Zoom Video Communications Perks + Benefits

Zoom Video Communications Benefits Overview

Zoom offers a wide range of benefits and perks to ensure our employees feel supported, enriched and cared for including free books, a wellness credit of $300 per month, and a multitude of Zoom-sponsored activities and celebrations to help you Work Happy.

To deliver this happiness to our employees, Zoom employs above-market and progressive compensation programs. At Zoom, we believe this is achieved through analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Happy Crew is comprised of around 150 volunteers globally that deliver happiness internally to Zoom Employees!
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Employee Resource Groups include Veterans and [email protected] with more on the way!
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Zoom listens to its employees. We’re growing and want our employees to be as happy as possible. One way we deliver this happiness is by continually building our benefits programs to best fit the wants and need of our employees. We also hold monthly Zoom Meetings with the whole company and our CEO Eric Yuan himself addresses questions or concerns submitted by employees. If you want to feel heard and appreciated join us in our ever evolving company and product!

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