Go To Market Manager at Vertafore (Greater Denver Area, CO)

| Greater Denver Area
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Ready to join an amazing new Go To Market team? We are looking for an experienced Go To Market Manager to create powerful positioning and messaging for our suite of insurance agency products.

Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyer personas to drive demand. In addition, you must be able to work across internal departments to ensure that the messaging is on point as we roll out go-to-market activities, introduce new products to the market and deliver product updates to existing customers. For this position, it's also essential to be familiar with new technologies, insurance industry trends and agencies business problems.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

· Be the expert on our segments and products: own, create and update positioning documents in collaboration with product managers, sales, and marketing.

· Define go-to-market strategies and collaborate with marketing to execute these strategies to launch and commercialize our agency products in a differentiated light

· Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities and threats for various products

· Use primary insights around buyer personas and user problems to influence Product Management's evolution of agency product roadmaps

· Support and guide internal marketing partners in developing, producing, and delivering high quality messaging in demand campaigns

· Partner with cross-function team across sales, customer support, customer success and professional services to ensure creation and delivery of impactful launch plans that support go-to-market objectives

· Ability to learn quickly in a fast-paced environment and multi-task effectively


· 5+ years experience in enterprise product marketing, product management, or related fields preferred

· BA/BS degree in marketing, communication, or other relevant field preferred

· Strong interpersonal skills to engage with technical and sales communities

· Experience in insurance or financial services preferred

· Project management skills and attention to detail

· Proficiency in MS Office and MS Powerpoint

· Excellent verbal communication, presentation skills, and writing proficiency

· High performer who consistently meets/exceeds personal MBOs but thrives in a team environment

· Experience working in/with property-casualty and life insurance, particularly with insurance agencies, a plus

Additional Requirements and Details:

· Travel required up to 10% of the time.

· Located and working either from the Denver, CO office (once it is safe to do so)

· Occasional lifting and/or moving up to 10 pounds.

· Frequent repetitive hand and arm movements required to operate a computer.

· Specific vision abilities required by this job include close vision (working on a computer, etc.).

· Frequent sitting and/or standing.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • AWS (Amazon Web Services)Frameworks


Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provide 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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