Global Product Marketing Manager
Prove is the modern platform for continuous identity authentication and is used by over 1,000 enterprises and 500 financial institutions including 9 of the top 10 U.S. banks. Prove’s cloud solutions and mobile intelligence -driven APIs can be easily orchestrated to increase Approve Rates to over 90%, enabling companies to authenticate customer identities accurately, effortlessly, and privately, while mitigating fraud. Prove’s solutions are available in 195 countries. For the latest updates from Prove, follow us on LinkedIn.
As we continue to scale our company, we are looking for people who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly and make intelligent decisions. The work is challenging and requires not only smarts, but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans; we’re excited and optimistic about the future. If this sounds like a career for you – come check us out.
Position Summary
We’re seeking an experienced Product Marketing Manager to help shape and drive Prove’s continued global growth. The Global Product Marketing Manager will be part of the Marketing organization acting as the voice of our customer companies and owning the end-to-end customer journey to help drive our product and sales growth -- on a global scale across industries and verticals. Your focus will be on creating innovative product positioning, messaging, buyer persona profiles, key benefits and understanding the detailed reasons behind wins and losses. You must enjoy spending time in the market to understand customer needs and pain points and finding/communicating innovative solutions for the broader market.
You will play a critical role as both strategist and storyteller, creating effective messaging and communicating value propositions that will help everyone understand the product positioning, key benefits, and target markets.
What You Are Accountable For:
- Working closely with Product and Sales to ensure an understanding of priorities and high-level requirements regarding roadmap and client needs, including client launch plans.
- Distill overarching product info and localize for country-level and industry/vertical-level requirements and messaging
- Partnering closely with Product Manager(s) to maximize product revenue growth through effectively distilling value propositions from product features and define feature requests; translate technical details into user benefits.
- Collaborating with Sales and Marketing to develop effective marketing strategies and communication plans for new products and features to customers.
- Managing sales enablement programs to support sales and marketing alignment and ensure client facing teams have appropriate resources, collateral, case studies, training, and sales presentations
- Serve as the external GTM evangelist for product offerings, supporting sales growth with presentations and demos for the direct and indirect sales channels and key customers.
- Develop deep understanding of our products’ competitive landscape to differentiate Prove in the marketplace.
- Evangelize our portfolio to external parties such as prospects, partners, and analysts.
- Promoting, maintaining, and enhancing our cultural values of humility, passion, inclusion, and leadership
- Exhibiting a strong passion for learning our products and markets through in-house and external training
- Performing other duties as assigned
What We Require
- 4+ years' experience in Product Marketing with complex, B2B software or Strategy Consulting at a top-tier Management Consulting Firm with Marketing or Tech case experience; prior experience within the Identity, Authentication, and/or Risk/Fraud domain is a plus.
- Prior experience scaling SaaS products globally and across verticals and industries is a plus.
- Bachelor’s degree or equivalent work experience; MBA a plus.
- Must be a self-starting, roll-up-your-sleeves do-er with ability to work in a fast-paced environment, learn new technologies, and navigate ambiguity.
- Experience partnering cross-functionally with Sales, Product, Marketing, Design, and Partnerships teams.
- Excellent communication skills (written, verbal, visual), across internal and external audiences.
- Experience in high growth, tech start-up from $50m to $200m in ARR is a plus
This position description should not be considered the final description of the position. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.
